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Day: September 9, 2018

Man wearing funny glasses and mustache while waving a cigar.

Are You Hurting Your Book Sales? Probably.

What is a brand? Many authors and entrepreneurs think a product is the same as a brand. Each businessperson starts pushing out products as soon as they have one available. But they’ve already committed a heinous crime in marketing: they should have launched a brand months before they had a product ready to hit the market. […]

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