“I don’t know how to get people to see my [fill in the product] on social media.”
Nope. Sorry. I cut off anyone who starts a lament to social media with this phrase. Especially authors. There are dozens of ways daily to gain exposure on social media. Not just from fellow writers (although don’t discount them entirely, they read too) but from honest-Abe readers. Take Twitter.
To tweet or not to tweet
The question really is: To Twitter Chat (also known as Memes) or Not to Twitter Chat. And it is absolutely to Twitter Chat.
A quick exercise. Open another tab in your browser (don’t do this in this one or else you will lose all my beautiful pearls of wisdom and have to back click and that just sucks). Go to Google. Type in “book chats Twitter.” I don’t know about you but about six Twitter accounts revolving around ‘book chats’ or ‘book marketing’ or ‘book readers’ came up. To top it off, a link dedicated to List of Regularly Occurring Bookish Twitter Chats by Book.Blog.Bake. came up. Hint: those would be good places to start.
Seriously. Click in and follow those accounts. Scroll through their feed. See if they host or participate in a Twitter chat that seems to be somewhat stable, regularly occurring, and something you’re into.
On average, I know of and participate in at least four Twitter chats a week. I’m not always the most regular at participation since, well, life. But I make it an effort to pop in sometimes and be seen, build relationships, learn stuff.
The bottom line is there are Twitter chats being held every day of the week, multiple times a day. Hence the title of this article. There are seven ways to get more exposure on social media daily because there are seven days in a week. And that’s just Twitter. Facebook has groups for readers; even Google+ does.
If knowing there are seven days in a week isn’t enough for you, here is my list of seven ways to get more exposure on social media daily:
- Know your demographic.Do some research. Know who you want, and “readers” is too generic. Do better.
- Decide where to spend your effort. You can’t be every at once unless you decide to quit working, never write again, and just be online in your jimjams. And then nobody wants to talk to you anyway.
- Commit to it. Engaging on social media takes commitment. If you have issues with that, you might want to rethink a profession that requires engagement and consistency and social ability.
- Engage. And I’m not just talking Picard here. You have to actually want to talk to people, not just hock your product. Be real. Be authenticate. Don’t be a douche.
- Karma Reach-Arounds. Give props to the chat organizer, and not just during the chat. Don’t get all stalker-y or anything, but make sure to thank them for organizing/moderating the event. Chats take time and patience and dedication. Thank them for that, and while you’re at it give ’em a little reach around no and again when you aren’t getting somethin-somethin out of it.
- Know when to take a break. It’s the ‘you’ show. If you don’t know anything about a topic and really don’t have an interest in the topic, don’t participate in the chat that week. Doesn’t mean you can promote it a little and say “Hey, this is some good stuff over here.” But know when to take some time off.Don’t be a hog. Are there literally dozens of chats on Twitter alone seven days a week? Duh. I already said this. Point of reiteration is to mention that while you can participate in every single one of them all the time, you shouldn’t necessarily. This goes back to #6. It isn’t the ‘you’ show. Give your audience a break sometimes. Remember putting yourself out there on social media to engage readers and hopefully get them to like you well enough to care to read your book/blog/song lyrics/whatever. You won’t endear nobodies if you are the annoying song on the radio that plays on every channel non-stop (we’re looking at you Titanic Celine).
“Why, BC, what Twitter chats do you like?”
Well, I’m glad you asked. I like these following people:
- #K8chat – Publishing-related chat for readers and authors. Every Thursday from 9-10pm Eastern. Host: @K8Tilton
- #StoryDam – Come talk about writing stories! Held every Thursday from 8-9pm Eastern. Host: @StoryDam
- #litchat – LitChat is for book lovers. All books. All the time. Mondays and Wednesdays from 4-5pm Eastern. Host: @LitChat
- #indiechat – Indiechat is a Twitter chat designed for indie and self-published authors. Every Tuesday from 4-5pm Eastern. Host: @BiblioCrunch
- #NextLitChat – If you are a new adult author, reader, or curious as to what new adult is, this is the chat for you! Held every Thursday from 9-10pm Eastern. Host: @NextLitChat
BC Brown is the author of four novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of How To Be An Author, she now strives to educate others through humor and simple instruction, as well as use her celebrity to advocate for others.