A World of Silence: How ‘Deaf’ Doesn’t Mean What You Think It Means

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Photo is from The Princess Bride movie. The character is Inigo Montoya, a swarthy man of Spanish heritage with chin-length brown hair, brown eyes, and a brown mustache. The caption reads: You keep using that word, I do not think it means what you think it means.

 

I am Deaf. But I can hear. At least, I can hear some frequencies, slightly muted, about 50% of the time with my Lyric implants (inner ear canal implants that are inserted by a doctor quarterly) and about 30% of the time, muted and choppy, without my implants.

Technically, under the Americans With Disabilities Act (ADA) I am profoundly hard of hearing. My condition is degenerative however, so in a few short years I will be legally deaf under the ADA definition.

Why am I telling you this? For understanding and to clear the air about a few common misconceptions as to what being deaf means – for realsies. ‘Deaf’ is a two-fold word implying both a state of different ability (like Michael Jordan is differently-abled than, say, your average high school basketballer) and a culture and community identification (think about nationality or ethnic heritage pride).

My differently-abled definition is profoundly hard of hearing, as I retain some hearing capacity. My culture and community identification is Deaf.

I interact with the speaking/hearing world a great deal of the time. It’s hard to lecture a room of speaking-inclined authors using only American Sign Language (ASL). Well, I could but what would be the point? Also I commute via bus and bicycle often. While hearing is not a requirement at all for doing that, it does make the commutes a smidgen easier (asking questions if you’re in an unfamiliar place and need directions for example) and safer (hearing a car horn blaring behind you because they’re about to careen into the bicycling lane for example).

Since I grew up speaking and hearing (my degenerative disorder didn’t start being noticeable until my teenage years), my speech is fine, I still enjoy music (based in large part more on my remembering what the music sounds like than what is being translated by my implants), and interacting frequently and largely with the speaking/hearing world. Living in both worlds doesn’t bother me. Until…someone makes one of the asinine comments that make me have to take two slow breaths and then launch into instruction mode.

 

You’re deaf? But you speak so well.

There is nothing a Deaf person can’t do that anyone else can do, except hear within “normative” ranges. Those of us who choose to interact with the speaking/hearing world and choose to speak take great pains to make sure we do effectively communication. In my case, I didn’t have to learn how to make recognizable sounds; I just have to maintain them. That means, like many Deaf people, speech lessons.

 

You’re deaf? You act like you can hear!

Can someone explain to me how a person acts like they can hear? Does my head perk up or my ears twitch like an animal? This one frustrates me quite a bit, but I try to remember that not everyone can tell when they’ve encountered a Deaf person. What I try to remind people is that I have implants that give me some range of hearing. Although in a few years I won’t even have that luxury. I try to remind them that being and identifying Deaf is not dependent on a total lack of sound.

 

You’re deaf? Can you teach me sign?

Yes but probably not. Do I teach my friends some ASL? Some of them. The ones who seem genuinely interested in communicating with me more effectively and who are compassionate enough to realize that sometimes hearing communication is hard on me. But they have to show a real commitment to it. I’m not a “cool new trick” or a free class at the Y. Sign is a very real part of my life, and like any language it (and those of us who use it) deserves to be respected.

 

Basically those are the top three statements that I find frustrating. I know it’s a simple matter of people not understanding or being aware of what it means to be Deaf. It’s a matter of limited perception. It doesn’t make it any less annoying, but it does cut down on the sarcastic or biting responses I give.

A woman with red hair styled into a sleeked back pompadour. She sits, leaning her face on her left hand near the temple. She is wearing a silver, antique choker chain with an antique locked of Celtic design. She has on a black and white Houndstooth vest. There is bright sunlight streaming in through a glass door behind her. She smiles faintly, and has green eyes.BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed A woman with red hair styled into a sleeked back pompadour. She sits, leaning her face on her left hand near the temple. She is wearing a silver, antique choker chain with an antique locked of Celtic design. She has on a black and white Houndstooth vest. There is bright sunlight streaming in through a glass door behind her. She smiles faintly, and has green eyes.almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.

Books: A Touch of Darkness ◘ A Touch of Madness ◘ Sister Light (out of print)
Anthologies: Fracas: A Collection of Short Friction ◘ Quixotic: Not Everyday Love Stories ◘ A Chimerical World: Tales of the Seelie Court

Coming Soon: Karaoke Jane

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From The Writer’s Pack: Meet My Inspiration

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I am an animal lover. It’s true. The first “people” I meet when I visit someone’s house or go to a party are the animals. I spend a good deal of time with each, learning their names, greeting them slowly and gently. It actually distresses me when an animal doesn’t seem to like me, while I couldn’t care less when most humans don’t like me.

So, even though there is nothing “writerly educational” in this post, I want everyone to meet my constant inspirations: the Cat, the Old Lady, and the Shepherd, my writer’s pack.

Very dark grey cat with big, round green eyes. The cat is still young, a kitten, with medium long fur. It is crouched on a black table edge. The cat is looking up, as if hunting. It wears a bright purple harness. A tiny dog with reddish fur, a face full of white fur from years of age, and big brown eyes lays on a cool linoleum floor next to a black carpet. The dog's head is laid down with its chin on the floor. Although it appears drowsy, its ears are big and pointed straight up, like it hears everything. A German Shepherd mixed dog lays down on a cool lineolium floor. The animal is black and brown with a white neck and chest, belly and legs. Its head is held high, alert, with its ears perked, eyes scanning. It pants lightly, its tongue out.

 

My animals write with me, they hike with me, they are there for me every bit as much as the stories are there for me. When I don’t want to get out of bed and stare at the screen, my pack is there with gentle nudges, cold noses, and warm hearts (and sometimes a much-needed claw for added incentive).

So, like I said, nothing writerly or educational in this post. Just my sharing my animals with the world.

 

BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed A woman with red hair styled into a sleeked back pompadour. She sits, leaning her face on her left hand near the temple. She is wearing a silver, antique choker chain with an antique locked of Celtic design. She has on a black and white Houndstooth vest. There is bright sunlight streaming in through a glass door behind her. She smiles faintly, and has green eyes.almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.

Books: A Touch of Darkness ◘ A Touch of Madness ◘ Sister Light (out of print)
Anthologies: Fracas: A Collection of Short Friction ◘ Quixotic: Not Everyday Love Stories ◘ A Chimerical World: Tales of the Seelie Court

Coming Soon: Karaoke Jane

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Author’s Book Marketing Guide: Month 1 Pre-Release

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One month to go. You are almost there with comprehensive pre-release strategy that will have your book come out of the proverbial gates a-swingin’! To date we have broken down what to do each month leading up to your book’s launch date, including media kits and contact procedures, arranging for public speaking events, internet presence with social media, organizational methods, graphic design and branding, and interpersonal relationships.

There is no easy way to say this, even with all the hard work you’ve put in so far, the months right before, during, and immediately after your launch are absolutely critical for your book success. History has shown in the traditional publishing industry that book sales are strongest in the first 90 days after release. It will be your measuring stick; and it has also proven to be the time when most books reach bestseller status. Even if that isn’t your goal, it certainly can’t hurt and, when dealing with traditional publishers, can show a strong presence enough to get your book on limited shelf space in stores.

In this section, to make sure you have as strong a start with your book release as possible, we will cover the following:

  • The media blitz
  • Tour scheduling
  • Street teams

The media blitz

You have a strong media list curated if you’ve followed Parts XXXXXXX on my blog. You have the press release polished and snazzy. You have your one-two punch media pitch. Now it’s time to put it all into action. Pitches and press releases should be sent out approximately four to six weeks before your launch date. While we know the world works in lightspeed paces, it takes real time for a reporter to cover a story, including working with their and your available schedules. If you start at the six week window, I recommend follow up reminders and additional releases weekly to keep on their radar.

Radio/Podcasts

Hosts often plan their guest appearances a few weeks in advance. This includes podcasts. They’re busy people, and they have their own marketing pre-release they have to account for. You will most likely need a combination effort with emails and phone calls to get a guest spot. I’ve found it often takes six or more contacts before you get the host’s attention without being too annoying.

The prep work for radio and podcasts is easy. Make sure your voice is well modulated; if you’re a heavy breather or throat-clearer, make sure to avoid doing so. It’s okay to have someone record you in advance like a mini-interview and then listen to yourself so you don’t sound awkward. Since I’m profoundly hearing impaired, I’ve had friends record me and listen to the recording on my behalf to make sure I don’t do things I might be missing. The same feedback can be helpful for normative hearing people too. Every little bit helps. The best audio tip to give about doing a radio/podcast interview is to remember to smile. It will make your host more comfortable with you (if you are in studio) and will make your voice sound open and friendly. The best preparation tip I can give is to have your top two or three points written down in front of you. Radio (and often podcasts) aren’t long, and they often have multiple guests. You may not get a lot of time to talk so make sure you get the most out of your time with the most important information.

TV

Television can seem daunting. The camera is terrifying to many. Especially writers who are often introverted by nature. But you can use the fact that television is visual to your advantage, even if you don’t like the spotlight.

Find visuals that relate to your book. Depending on your book’s nature, you might be able to do some sort of “show and tell,” have photos or illustrations. For instance, if I was to write and promote a book around my blog posts 8 Tips for Shopping Thrift Stores and 5 More Tips for Shopping Thrift Stores, I could have models demonstrate the “do’s” and “don’ts” of thrift store-found fashion. Just ensure that you clear everything in advance with the production team and host who will need prep time to set the stage and react.

Even if you don’t have anything more to go along with your book, being an engaged and enthusiastic guest is good TV. Read a little on how best to dress for the program (or ask the stage manager), and then just do what you do – tell a story, only the story is how entertaining or impactful to others’ lives you and your work will be.

Tour scheduling

Again, you’ve done the work: media lists and scheduled interviews, set book signings, and planned for live events – now it’s time to promote them! Check with radio stations/podcasts about advance promotion of events; many will. Most bookstores promote who is going to be there well in advance with in-store signage; maybe you can even get them to put you on their marquee out front along the roadside. In addition, many bookstores air or publish their own press releases, send newsletters, and do special promotion to VIP members. Conferences and conventions always promote on their websites, even if you’re not a big name celebrity, in the program, and on advance PR.

Let’s face it, like authors, some venues promote better than others. Some do virtual zero promotion. You must remember to ask what promotion efforts they have planned. If they don’t have press releases planned, offer one you’ve written. Tell them they’re welcome to use it on their website and social media as well. Do you have a blog following? Promote there. Keep your signing and speaking schedule posted on your website’s homepage, put it on social media, send it to relevant websites before, during, and after your events. Get your street team (that we’ll be discussing shortly) to get involved however they can.

Keep media releases of different lengths. You want one that covers your whole engagement schedule. You also want short announcements for each event. The media isn’t likely to pick up every event, unless you’ve made some sort of impression on them, but overall odds are good that many releases will get some level of coverage.

Friends who blog? Ask them to mention your upcoming events if their readers are in your target audience. Keep the upcoming events in front of your own readers by making them part of your regular newsletter. Keep it relevant on social media by updating frequently. Post it at places like Shelfari and Goodreads on your profile. Certainly have it available on your Amazon or Barnes and Noble profiles.

At every interview, mention where you’re going to be next. I always mention my next event and the one following that, especially if the first date is close to the interview air date. That way people have two chances, and someone who goes “Darn. I’m not available on such short notice” will have a second option that is further down the road to attend. Keep those interviews linked on social media, website, and blog. Helping to drive continual traffic to the host’s or reporter’s site by posting your interview links is an easy and good way to thank them.

Remember to set up Google Alerts to let you know when your name and book title are posted anywhere on the web. It will be important to know how your information is getting out there and beneficial to see who is the most effective at distributing it. Doing so will allow you to streamline your communications going into the future. That’s not to say to cut out traffickers that weren’t the best, but you can reach out to them later and prioritize your go-to promoters first.

Street teams

This is an older term that stems from radio. Radio stations used to have interns flood the market with flyers and promotional items. Don’t we just wish we had that kind of manpower and budgeting? Well, in part, you do. At least the manpower.

Do you have a handful of good friends and supportive family members that can be counted on? Who had read your manuscript before it was published? Often times an author can count on their beta readers as the basis for their street team. From there, you can build outward. But first you have to take a little bit of time to train your street team on what it means and how they can help you.

Establish willingness

“You must always ask; never assume.” Just because a beta reader had time to read and critique your manuscript prior to publication doesn’t mean they will have time to join your street team. But if you don’t ask, you’ll never know. To incentivize street team members you can always offer something: a signed, advance-review copy of the book is often appreciated, a small gift that relates to your book, even tee shirts. Sometimes the team members just likes be the “first to know.” Every team is different.

Establish tasks

This is what you need. Typically, it’s best to ask street teams to complete easy, inexpensive tasks like:

  1. Ask local stores to carry your book and contact you for a signing;
  2. Request their local library branches purchase your book;
  3. Write early, positive reviews of your book on Amazon or favorite online seller, submit reviews to relevant blogs, and post to social media;
  4. Put up advanced flyers and posters about upcoming events at coffee shops, universities, or other popular hangout places;
  5. Attend your events, often acting as a “plant” to ask questions, start conversations;
  6. Invite people, especially their friends, to your events;
  7. Call in during radio or podcasts with questions;
  8. Suggest your book to local book clubs;
  9. Provide a gift of your book (maybe one that you provide to them) to influential people they know;
  10. Talk your book up with people they know!

Some people balk at the concept of “plants” in an event’s audience, but there is nothing unethical about having people who genuinely enjoyed your book in the audience at events. Thinking of it from the big marketing point of view. Companies give out free samples and trial sizes all the time in hopes people will talk up and also buy more of their product. That is all a good street team does in essence: they talk up your product and get people buying!

 

Okay. So we have covered what to do in the month prior to your book launch. If you’ve followed the steps each month then you should have a comprehensive book marketing strategy that will blow the roof off your book release.

 

BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.
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Step-By-Step Self Publishing on Kindle: Book Formatting

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BC Brown Books Kindle Self Publishing Book Formatting

We’ve covered how to establish a Kindle Direct Publishing (KDP) account and how to set your product pricing and royalties in the Getting Started post and we’ve talked in more detail about the individual product details in the Book Basics post. With all that great information, you’re ready to go, right? Except…wait, what is your product?

If you’re reading this I’m to assume you’ve written a book.The question remains: have you formatted it for upload? Book formatting isn’t as simple as uploading a Word document. Don’t despair however. It isn’t hard either. With a few easy steps you can make sure your book is professional quality when your reader opens their Kindle and sees your work.

Preparation for publication

Many writers choose to write in chapters which affords editing ease and also reorganization. Like many other authors, I don’t write in a linear fashion, instead relying on a mixture of plotting and scene “stitching” that often has me jumping from place to place in a novel. Doing so would be impossible to keep in one text document, no matter the format, so I keep each scene or chapter in separate documents that can be readily accessed.

When it comes to prepping your novel formatting, you need to put your edited document in a single file from start to finish, front cover to back cover. A lot of writers find that the successful conversion format is a Word document that has been saved as an HTML document. You can do that using the “Save As” command in Word. Doing this will keep any embedded files in the document fixed in their proper spot. No one wants a weird chapter heading illustration jumping about in the final document upload. In this same regard considering any columns or tables in the document formatted as text or graphic images. (Be advised: if you are unfamiliar with graphics programs, stick with the text format or work with someone who has design knowledge.)

Kindle books following their own page formatting, especially as readers come in different shapes and sizes, so be sure to remove any page numbers or references to page numbers. Footnotes (if necessary) should be replaced with hyperlinks that navigate readers to another section of your document like an End Notes page. If writing non-fiction, hyperlinks embedded directly in your text is very useful since Kindle includes basic web function. If you use this feature however I’d warn readers somewhere at the book’s front matter that navigating away to the websites may slow their device.

Acceptable formats

KDP accepts the following file formats for upload:

  • Microsoft Word (.doc)
  • Adobe (.pdf)
  • HTML (.htm or .html)
  • Plain text (.txt)
  • Zipped HTML (.zip) – useful for HTML documents with images
  • Mobi (.mobi or .prc) – Mobipocket file

Word and Adobe seem to be the most commonly used file formats, although Mac Pages is up and coming. Plain text (.txt) once uploaded allows you to preview the document before saving. Amazon does recommend you upload the work in a single HTML file. If unfamiliar with that process, you can use the “Save As” function and choose the HTML format. When using Plain Text, remember that Kindle will automatically re-size and re-order the text. Amazon recommends using little formatting in text files and even using as few hard returns, or hard line breaks, as possible. In my experience, I shy away from using PDF. Amazon does not guarantee the conversion quality of PDFs.

Graphics and images

For most writers this will primarily concern cover art and back cover art. However there are a number of authors who choose to include graphics within the book itself. Fantasy is a prime example. Many authors will upload a chapter heading graphic, such as a House coat of arms or a themed graphic.

Kindle will allow the following graphic formats:

  • Joint Photographic Experts Group or JPEG
  • Bitmap or BMP
  • Graphic Interchange Format or GIF
  • Portable Networks Graphic or PNG

Cover images however can only be in TIFF or JPEG format.

Always remember rights when selecting art and illustrations for your book. Some authors will use images found on the internet, but I caution against that. Unless you have downloaded the content with a full rights release from a reliable source, stick to images you’ve created or purchased (again examining the usage rights you are entitled to). Remember that just because you’ve purchased artwork does not mean you have full use of it.

Basic image formatting guidelines
  • Imagines larger than 450 by 550 pixels will be resized
  • Image files must be 64kb or smaller with aspect ratio of 9 to 11
  • Increase an image’s sharpness slightly but not too much
  • For a full-page image on Kindle, resize it to 450px by 550px

Book covers

Well, what is there to say about this except…your book needs one. Unless you have some considerable skill in graphic design, you should hire a professional cover designer. I know many of you are thinking But I can’t afford that! No fear, there are dozens of professional cover art sites with stock cover arts you can use. I particularly enjoy SelfPub Book Covers. Inexpensive, a large portfolio you can select by genre or surf by artist, and they pull the cover art out of rotation once it is purchased, guaranteeing you a unique cover.

Upload and preview

With these few tips you are well on your way to formatting your book properly and uploading it into Kindle Direct Publishing (KDP). All that is left is to try the upload and preview the document, from start to finish, to make sure there aren’t any discernible issues. If there are, identify them and go back to your document to double check. Then simply repeat. Do this as many times as possible ensure your upload is a professional quality as possible. Keep in mind that people will not only judge you on your writing and marketing abilities, they will also judge your work on its quality of appearance.

BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.
Books: A Touch of Darkness ◘ A Touch of Madness ◘ Sister Light (out of print)
 

Upcoming: Karaoke Jane                           

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Author’s Book Marketing Guide: Month 2 Pre-Release

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Photo: Notebook with checklist and hand checking off the list.

The countdown is getting close! Are you able to breathe? Hopefully with the homework we’ve laid out in Months 6, 5, 4, 3 of the pre-release plan, the only nervousness you feel is the excitement of your new book almost ready for a booming and successful start! This month is all about “priming the pump” so to speak for advance sales.

This month we’re going to concentrate on:

  • Article directories
  • Press Releases
  • “Push” pages

Article Directories

Remember that in order to catch peoples’ attention, you have to be visible. The best way for a writer to increase their visibility (not to mention increase inbound links to their website, therefore increasing search engine results) is to have name recognition everywhere. That means contributing articles online. You can easily capitalize on any membership sites you belong to. Doing so increases your membership’s community library and helps establish yourself as an expert. (Keep in mind that this doesn’t have to be about writing or publishing. Any expertise can be linked back to your website, which will promote your book when it releases.)

There are also a number of articles directory sites. Articles directories are super easy ways for your articles to find their way into blogs, newsletters, and other sites. With these directories, you retain full attribution and gain links to your websites. Posting your articles for free is sometimes the quickest way to have people pick up on your material for redistribution among their blog, newsletter, or website. While the effort won’t be directly compensated, the exposure to different networks can be amazing. Most directories allow you to track your articles so you can ensure the poster does properly attribute you and provide a link to your information (like your website, book link on Amazon, etc). Sometimes your articles can even end up in publications around the world, increasing your visibility and establishing your expert status.

If you’re like me, the thought of writing “how-to” articles as a fiction writer was daunting. But, as you can see, as a writer, no matter that genre, you are an expert in writing, at the very least. From my own trials and errors (many, many errors!! Oy vey!) I learned how to market myself and my books better, and a lesson learned is something that can written and submitted!

 

Press Releases

All right, the time has come to put together your book’s press release. I recommend completing on main release, then all you need to do is tweak the first paragraph a bit here and there for other releases. The “tweaking” allows you to tailor it specifically for types of publications you want to target.

But I’m a fiction writer! you’re thinking. No worries. So am I, but a press release is easy. Think of it as backwards storytelling. In fiction we start with the broad and tailor down to the specifics. In press release writing, we start with the specifics and supply the filler information. So your “who, where, when, what, and why” information is at the top. Make sure to include a headline and lead sentence to “hook” the readers, just like you did when writing your back blurb. (Example: New Book Provides Step-By-Step Book Marketing to Authors). Don’t make the mistake of focusing on you as the author (example: BC Brown Launches New Marketing Book). The writer isn’t as important in the headline as catching the reader’s attention. The first sentence needs to hook the reader with what is new, original, or hmmm….weird about your book. Then hit ’em with the book title, release date, publisher, and author name. Head into the next paragraph with a one-line recap of the book’s content. The best is if you can focus on how to book solves a problem or introduces a useful process. If the book is fiction, then you need to highlight how your book is different or original from the others on the marketing, and your one-line recap should be a plot summary. Then add on your credentials.

You head into the next paragraph with any special launch events, media appearances, and book tour signings. Don’t forget to give accolades to your publisher or distributor (if you have one). I tend to give my editor a little shout out here also. Definitely include how your book is available – online, in bookstores, and/or through your website. If self published, it’s best to not mention that fact. It’s unfortunate and unfair but a lot of stigma is still tied to self publishing. Although many indie authors are making strides toward bettering the image in quality of work and expertise, it isn’t quite there yet.

Last paragraph should include your website information, push page (which we will discuss next), and contact information so interested stores or media outlets can follow up with you. Successful press releases are limited to around 200-300 words. Keep sentences short, use active verbs, and keep the focus on what the book delivers for the reader, not on the book itself. Your credentials should always show how your experiences is beneficial to the reader. Make sure to double-check for typos. You wouldn’t believe how many press releases have come across my desk with errors in the email or phone number for an author – yikes! (A useful hint is to read your press release backwards, starting at the bottom of the document and reading it one line at a time to the top. The break in continuity will keep your brain from “filling in the known gaps” and glaring errors should present clearer.)

Traditional media outlets are still sticklers for what they consider “professional submission guidelines.” And let’s face it, the traditional media outlets still dominate the landscape for news. Make sure you follow the traditional press release format. Here is the example I used for my novel, A Touch of Darkness:

—————————————————————————————————————————————————————————-

FOR IMMEDIATE RELEASE

CONTACT: Glorious Bastards Press 555-555-5555

A Touch of Darkness Revitalizes Gritty Noir with Dark Humor, Realistic Police Procedural, and Touching Humanity

     Mattoon, IL—A Touch of Darkness, An Abigail St Michael Novel, the newest title by fantasy author BC Brown, catapults into the modern-day, alternative reality of mysticism and madness with Abigail St Michael, former cop and psychic consultant.

A Touch of Darkness opens in the midnight world of psychics and serial killers with the death of a child, washed in the shadows of night and the alternating red and whites of police lights. Abbey St Michael is forced to confront an evil on her doorstep that may be closer than she ever realized. With her unique brand of dark humor and sarcastic wit, she struggles to catch a killer while not getting caught herself.

BC Brown’s first work, the dark fantasy Sister Light, Book One: Of Shadows and published under the pen name BB Walter, burst onto the sci-fi/fantasy scene first as short fiction and then expanded by request of fans for a full-length printing. Sister Light then went on to repeated sold out signings while on book tour and earned high praise from reviewers and readers alike. In A Touch of Darkness, Brown has brought all the sweeping vision of epic fantasy to contemporary paranormal mystery with an added noir grittiness and realism evident in its market pre-sales.

A Touch of Darkness is published by Glorious Bastards Press, a new author collaborative imprint. The Abigail St Michael Novels are distributed in the U.S. by Simon & Schuster. Learn more at www.bcbrownbooks.com.


When submitting your press release make sure to embed it in the body of your email. Do not attach it as a document. Understandably reporters are uneasy about opening attachments for fear of viruses. Many firewalls are built to keep out attachments for that reason. You should always include a personal note to the correspond in an effort to build personal relationships. Keep it brief however. I usually start with a line or two about one of their recent articles I’ve read. Just remember to be sincere, actually read the article. Then wrap it up with a polite note asking their consideration for your release.

Don’t forget about all the paid and free press release distribution services. The paid ones range in price. I’ve seen them go from inexpensive to costly, depending on their presence and distribution, plus bonuses that can be added. I’ve used PR Newswire in the past. Free sources I like to use are OpenPR and 24-7PressRelease. There are numerous others, and I suggest doing a little websurfing to see one that fits you best.

Why press releases? Every release that gets picked up online will drive traffic to your website and the push page we’re about to discuss. It also helps boost search engine results, creates buzz about your book, and builds visibility about you as an expert. Don’t forget to use your press release when emailing bookstores too. Their PR person will be able to use it in their marketing when setting you up for book signings and events. Always notify media personally of events when you’re going to be in the area as well. And don’t forget about capitalizing on the “homegrown” aspect – let local professional association publications, alumni magazines, community event publications – know about your book and who you are. You’re a celebrity now!

Push Pages

A push page is an industry term that allows for online pre-sales of your book. This can be done even if you are self publishing by creating a pre-order button on your website.

Most commonly used in non-fiction, push pages are becoming popular in genre fiction work as well. Typically push pages (for fiction) use pre-ordering by offering bonus materials, such as a short story in the same genre etc. It can be anything really (audio recordings, swag, etc) from the author. The point is an incentive to commit to and purchase the book prior to its launch. Another fun way to market (and grow your audience and author network) is to ask other authors to cross promote with you. You can ask them to offer an excerpt or downloadable chapter, article, discount (anything) to your launch. Just remember that you want similar content without competing messages. This can work especially well if you and an author friend have opposite publication schedules. Also, ensure you have a way to fulfill the cross-promoted material (or the material you are providing) so everyone gets what you’ve promised.

To recap: this month you should be working on article directories and submissions to them, press releases to be sent out, and push pages for pre-release sales. If you haven’t yet, you should make sure you have bookmarks, business cards, posters, and book “fliers” designed and ordered. Send out your press releases and review copies. Contact bookstores to schedule those important signings. Start scheduling conventions and conferences for speaking opportunities and signings.

During all of this, make sure you update your spreadsheet with notes as to who you’ve contacted, when, and responses received. This includes media, reviewers, and book stores. Make notes about personality, outcomes, and overall experience. You can work with those who are willing to work with you instead of against you by keeping accurate notes. And it will save you a lot of time in the future! I also consider what “swag” I will be giving away at future events. In the beginning, I suggest keeping it small: bookmark with some type of giveaway (I suggest a short story download), maybe pens or magnets, candy). Keep it simple and small at first. Find ways to tie it to you or your book when possible.

Okay, well that wraps up your 2 month pre-release. You are well on your way to a successful launch if you’ve followed the steps laid out. Remember, by following each of these little by little you save yourself a lot of last minute stressing and initials sales that may be discouraging, to say the least.

BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.
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Why I Help the Homeless

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I didn’t grow up in a family that had causes. I was taught from an early age that you took care of yourself first, and then you helped others when and where you could. It wasn’t until I became an adult that I realized that helping others was taking care of myself.

#SandwichesInParks 
 
I work with several non-profit organization in Phoenix, Arizona that assist people experiencing homelessness. Many of those non-profits are a mixture of groups that provide services like meals on Sunday and a few nights a week or large outreach events once a month on Saturdays or Sundays.
 
One such group called Hope 4 Phoenix began providing meals for homeless individuals on Sundays and Wednesdays. Using leftovers from those meal, they started distributing sandwiches to people struggling with homelessness in downtown Phoenix popular areas for homeless to frequent. Phoenix homeless advocate Mike Atanasio saw the need to expand the meal service to a full 7 nights-a-week. He coordinated local food banks to provide ingredients for soup (in the winter) and items for sandwiches (peanut butter and jelly for the yummy win!).
 
Along Came BC
 
Mike handles several dozen outreach projects and events for the Arizona Friends of Homeless network. His advocacy is full time – morning, noon and night, including the middle of the night at times. When he decided to tackle the task of expanding the meal service to 7 nights-a-week, I asked to participate. And decided to make it a “thing.” Because someone in marketing doesn’t know how to do anything without first figuring out how to brand it, even a soft brand. #SandwichesInParks 
#SandwichesInParks
BC Brown and fellow author C.A. Wilke helps people experiencing homelessness in downtown Phoenix, Arizona.
The program is intended to provide a basic meal (soup and a sandwich), perhaps a warm blanket during the cold season, to those in need on the streets and in the parks of downtown Phoenix. However as I went out each week, the overwhelming cry for more items, such as hygiene, towels, and socks, became louder and louder. I put out the call and people responded with an abundance of compassion and supplies.
 
Coordinating donation efforts from local, statewide and even multi-state resources, #SandwichesInParks has grown from providing a single cup of soup, a sandwich, and a blanket to providing a cup of soup with dipping bread; a full sack lunch with peanut butter and jelly sandwich, chips, a snack item, fruit, and a piece of candy; a beverage; and assorted hygiene and feminine hygiene products, as well as socks, shoes, clothing, and towels and washcloths (all as donated).
 
But what’s more are the changes in the faces of the people I see every week. Some few of them eyed me warily when I first started. Now I’m on a first name basis with many, chatting weekly about their lives. Instead of woes and sadness, these people tell me of prospects and hopes; they smile instead of grimacing.
 
I know what I do weekly isn’t a solution to homelessness. I know it isn’t sustainable in the long term and it is only one small local effort to help. But in a world where people often get too wrapped up in the big picture, it’s enough for me to take a closer, hands-on approach to dealing with a topic that is important to me. 1) it makes me feel good, and 2) it helps my community.
 
Who knows? In time my efforts might be duplicated in other areas. Or maybe someone will come up with a better idea of helping. In the mean time, I’ll keep driving my truck around and handing out #SandwichesInParks among other necessities.
 
 
@BCBrownBooksBC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.
 
BooksA Touch of Darkness ◘ A Touch of Madness ◘ Sister Light (out of print)
 

Coming soon: Karaoke Jane                  

 
 
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Author’s Book Marketing Guide: Month 3 Pre-Release

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Let’s get ready to rumble!

Okay, we’ve covered what to do in months 6, 5, and 4 prior to book release. We’re halfway toward your release day. In this post you should start to see all the hard work you’ve put in so far pay off. This month, we’ll focus on: 

  • Website content creation
  • Blogging schedule
  • Utilizing social media for pre-launch excitement
  • Mailing out review copies

Content, baby!

All knowledge is worth having.” (Kushiel’s Dart, Jacqueline Carey)

Knowledge is one of the most valuable resources in today’s world. As a writer, that is especially applicable to you. Every time you write, you turn what you know into content for others to consume. A good writer knows how to go one step beyond their book however. But don’t worry about having to do a ton more work. You can take what you already know – how to write – and repurpose it into content. For example, I’m using my own marketing fumbles, bumbles, and jumbles to help you take an easier path while on the road to book marketing. In the end, it’s

Author Book Marketing Plan, Month 3 by BC Brown @BCBrownBooks - Photo Credit: Eric Rothermel. Source: Unsplash

a win-win for us both. You get the benefit of my knowledge, and I get you reading my blog and learning a little bit more about me and my writing.

 
I’m bloggin’ it! Your website and subsequent blog are amazing opportunities for you. Combined with social media, you get to share your expertise with the world. Using your website and blog to put out valuable content is important. It’s makes you more than just a spammy spammer shouting “Buy my book!” at everyone. Think of it like this, your book is like your business card to the world. It tells people you’re here and you write. Your website and blog are your pitch, which you should remember from Month 4 Pre-Release. The media pitch is your chance to sell not only the story but yourself as an expert as well.
 
Your website is also a great place to offer readers a “sneak peek” at your book. Offer them a free chapter to get them hooked on your story. I mean, a little honey goes a long way. You can include interviews, a Q&A session for readers, and audio and video chats. You can tie in current events with your books. For instance, if you write a paranormal series about witches based around Salem, Massachusetts, even if it’s fiction, you could write historical tidbits about the Salem Witch Trials, or expand out a series of articles for the week leading up to Halloween or El Die de Los Muerto (The Day of the Dead). 
 
Feel free to invite other experts on your website too. Cross promotion between writers or other artists can only improve your traffic and broaden your reader base.
 
Be a social butterfly. Social media is a great opportunity to grow your network into a global audience. The trick is having interesting content to add to social media, keeping it updated, and participation, participation, participation!
 
Many writers make the mistake of only adding their website or book content to social media. It’s a big neon sign of “Look at me; look at me!” And then they vanish until, lo and behold, the next “Look at me!” moment gets posted. Social media takes a little time and commitment, but it is well worth the effort. It’s true that every time you post any content on social media, you make it easier for search engines to find you. Which, as an author, is important. You want those clever little searchbots seeking you out. What you want to avoid however is them only finding the same, boring things over and over. 
 
I spend a great deal of time on social media, surfing and chatting, sharing and liking information out there. Yes, a lot of content I share is writing-related, since that topic happens to interest me. But I also make sure that for every article I share I am careful to be conversational on my social media channels. I include content that isn’t just writing or book related. Essentially, you need to be a person – multifaceted like the characters in your books.
 
I can’t stress how important it is to have a regular presence on social media. Don’t set up profiles on a dozen sites, slap up some introductory promotion, and then abandon the sites until your next blog article hits and you want the promotion. Do you have to be on there every minute of every day? Certainly not. Not if you plan on putting in your due diligence writing your next book and promoting your current and upcoming ones. Then, of course, there’s always that whole family and friends thing you should put a little time in on. Oh, and a job if you have one of those. Keep your presence on social media active and load it more heavily with you as a person than you as an author. Just don’t forget some of the author gig too.
 
It’s time to fish. Now that you’ve got your media pitch and reviewer letter all squared and polished, it’s time to cast them out there, baby. This can get overwhelming quickly, especially if organization isn’t your forte. I recommend keeping this to a manageable amount each week. I tend to go with 3 media pitches and 3 reviewer letters per week. That gives me a dozen by the end of the month. Fairly respectable. Some times reviewers and media people will have comments or suggestions for reaching out to them or how to better pitch. Take the advice and adjust as needed. Continue doing this routine each month right up launch day and even after. 
 
So basically, what we’ve established this month is you getting social media accounts squared away. Do your research and find out where not only authors are but where readers seem to be. Get those accounts set up right away. Remember to keep it small at first. You can build your social media network gradually as you get more comfortable.
 
We’ve also talked about getting content going for your website. I recommend writing and having a minimum of two months worth of valuable content ready for your blog in the pipe at all times. For me, I come up with a list of topics I want to cover and then take one afternoon to get them all written and ready to post. Keep in mind that the key to being valuable to your reader is keeping your content high quality, interesting, and consistent.
 
And, lastly, it’s time to send out your media pitches and reviewer letters in small batches. You have 3 months left until your book launches. That’s a comfortable amount of time to get booked on a few radio, TV, or podcast spots, still toss in a few newspaper interviews or spotlights in the local “hometown news” sections, and get a review or two back from established reviewers. 
 
If you’ve been tackling each month as I’ve written about it then you are well on your way to a bombastic book launch.
 
Photo: Author BC Brown
BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.



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5 Easy Ways to Support an Author

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You love to read? You have a favorite author you just can’t wait until they publish their next book? Show ’em some love.
5 Tips to Support Authors
5 Ways to Support an Author

  1. Write a review. This seems simple but the truth is few readers take the time to review a book once they have read it. Reviews don’t have to be difficult. Writing a simple line or two is easy: “I read a lot of…and I enjoyed this story. The story was exciting and kept me reading to the end.” Seems basic but will encourage your favorite author to keep writing. Not to mention, if on Amazon, will increase that author’s visibility to other readers, leading to more writing by your favorite author. Win-win!
  2. Tell your friends. Bookworms tend to know a lot of other readers. Tell your friends about your favorite author and their books. Nothing helps support your favorite author like readers buying their books. We are fond of eating. 
  3. Share with your friends. There is nothing like the gift of a book. Have you ever finished a book and thought “I wish there were someone I could talk to about this book!” There could be. Buy a copy for a friend you think would enjoy it. Even if you only decide to gift your copy of the book to a friend, it’s still beneficial. Your friend may fall in love with your favorite author and buy more of their books, write reviews, etc.
  4. Use the public library request system. All authors, no matter how popular, need exposure to readers. Nothing gets a writer more exposure than being available in public places where the demographic is perfect: all readers (well, mostly). Putting a Request to Stock into your local library may give your favorite author access to a town they haven’t yet been found by readers. (I should also point out that it isn’t misleading to put in a request to stock even if you own the book. Just remember to rent it at least once, maybe twice, to be fair to library resources.)
  5. Share your author on social media. Like the book? Tell the world! Literally. Social media connects many of us with hundreds of thousands, even the potential of millions, of people a day. When you have a favorite author, find them on social media; follow their sites; and share stuff you find interesting on their sites with your own friends. Two things happen by following an author’s social media a) you are telling your friends online how much you like an author and helping them reach new readers, and b) you’re front and center for sneak peeks, new contests and releases, and goodies your author is giving away. It’s win-win!
There are five easy tips to show your support for your favorite authors. How do you show your support? Are there more ways not listed?
 
@BCBrownBooksBC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every bad deed in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.
Books: A Touch of Darkness ◘ A Touch of Madness ◘ Sister Light (out of print)
 

Coming soon: Karaoke Jane       

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A.D.D. and Writing: 3 Tips to Using A.D.D. Toward Productivity

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It is estimated that nearly 11% of children between the ages of 4-17 years suffers from Attention Deficit Disorder (A.D.D.). Approximately 4% of adults also suffer from a disorder that can cause impulsivity, distractibility, disorganization, restlessness, emotional outbursts.

Writing is a pursuit that requires a great deal of organization and focus. So juggling A.D.D. as a writer presents something of a challenge.

A.D.D. vs Writing

While children and adults with A.D.D. can often focus on activities they enjoy, despite it’s enjoyment many find the routine nature of writing difficult to maintain. Distractions come easily and often, interrupting the follow of creativity and productivity. A writer can go from writing to fidgeting and advance to not writing in a heart beat. Everything else becomes more important – read “easier” – than writing because focusing on the task of writing seems too difficult.

Finding a balance between your A.D.D. and your profession/passion for writing is possible. All it takes is adjustment.

  • Let your creative side flow. As writers, our stock and trade is usually in our creativity. Even non-fiction writers must find ways to creatively engage their readers to make content informational and catchy enough to read above all other possible sources. Writers with A.D.D. can use their creativity as an extra strength, falling back on it when the monotony of routine becomes overwhelming and brains start to jump around.
  • Write something creative. Even if it isn’t your planned writing for the day, doesn’t follow the outline, or isn’t even in same WIP (work in progress) you are writing. By temporarily – note: the ‘temporary’ – switching from tedious to fun, our A.D.D. minds have a chance to reboot and get back on track with the routine tasks. Just remember to keep these extraneous side missions short and sweet. Don’t let them go off on their own tangents. At least until later that is.
    • Schedule free writing time. Professional writers must maintain a schedule when it comes to completing their projects by deadlines. Sometimes that means we can schedule ourselves right into a problem with our A.D.D. – routine = death to productivity.

 

  • Schedule the unscheduled. This goes in part with letting your creative side flow. Professional writers struggling with A.D.D. can benefit by scheduling a block of time to free write, rather than focusing on one particular project. There’s nothing wrong with going into the free writing session with a pre-chosen topic but don’t limit yourself to sticking to that topic if your mind starts to wander. Just write whatever comes to mind. You’ll be surprised at the amount of workable material you’ll produce.
  • Use A.D.D. to drive your voice. There’s something to the old saying “If you can’t beat ’em, join ’em.” Overcoming A.D.D. is not easy. Even with years of therapy, conditioning, and even medication, some writers may never have control over their condition enough to not let it intrude on their professional careers. One way of getting around it is to hyperfocus the condition, capitalizing on its nature.
  • Write characters like you. Early in my career I had great difficulty in taming my A.D.D. thought patterns. I was half way through my second novel, the paranormal mystery A Touch of Darkness, when it occurred to me that I was having an easier time writing this book than my first fantasy novel, Sister Light (out of print). What was my secret? I wrote the book in first person from an A.D.D. character’s POV. Had I planned a character like myself? Yes. Did I know I could create a whole style of writing around the interruptus thought pattern that is my A.D.D.? Heck no, but it was cool. Instead of trying to tame my condition, I let it becomes its own strength in the writing process.
Attention Deficit Disorder, while difficult in life, does not have to equal a difficult time for a person to pursue the profession and passion of a writing career. By recognizing the needs of your A.D.D. you can easily turn its weaknesses into writing strengths.
BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every bad deed in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.
Books: A Touch of Darkness ◘ A Touch of Madness ◘ Sister Light (out of print)
 

Coming soon: Karaoke Jane             

 

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The Writer’s Pack: Flagstaff Arizona

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Writing is…ruff.

And sometimes all a writer needs a little headspace adjustment to get over the obstacle that is “being a writer.” For me, nothing works better than pulling myself bodily up a mountainside with my canines: one plowing forward and blazing the trail, and the other nestled comfortably in her baby carrier modified sling. An old dog’s little bones just can’t do mountains anymore.

Recently, I headed north to the mountains of Flagstaff to a small camping area just on the outskirts of town limits. The day was a beautiful Arizona brisk with sunlight dappling through the canopy; the nights were a chill Arizona shock requiring three base layers and my winter bag for comfortable sleep. But the hike…oh, the hike!

The Shepherd, the Squeaker, and I decided to tackle a small section of the Arizona Trail that cuts past Flagstaff, directly through the campsite I’d picked. As we hadn’t been able to be out for a while, I decided to keep mine and the pack’s hike a little short, down to 10 miles, and it was good. Until the fickleness of nature reminded me that I was in Flagstaff, the snowy region of Arizona, and not Phoenix. 

The sleet and hail that hit was immediate. The pack and I were fortunate we were already on our way back at this point. While the Shepherd was starting to flag, I think, had the weather remained beautiful and brisk, she would have held up the last mile of the hike. However, with the freezing rain and the small but stinging hail against her backside, my normally robust and energetic hiker ended up being soothingly coaxed verbally up the last rise to our camp, her tail between her legs. In the meantime, the old lady that makes up the other half of my hiking buddies was chilled and being pelted and squeaking her indignation, trying to squirm from her carrier. 

My hiking pack cover suddenly became a blanket for the Shepherd, although it did nothing to abate the hail hitting her and her moans. And my jacket was turned around to cover the old dog riding angrily on my frontside, letting my back and pack get soaked through. After far too long to hike only one mile, the pack and I made it back to the campsite. But we weren’t given the opportunity to rest or change clothes as the Doctor (for those of you just tuning in, the Doctor is what I call my partner who resembles Doctor Who’s 11th Doctor, Matt Smith) took a tumble in a mountain bike ride and needed me to get the truck and fetch him.

After another 30 minutes spent shivering and wet (our truck has no heating system), we finally made it back to camp and into dry clothes, sleeping bags, and cups of hot tea. But I can’t complain too much. Among other reasons for retreating to the north of Arizona during the “winter,” I went to clear my head as a writer, to gain perspective on the latest fantasy I’ve been writing called Light Falls. All in all, if cold and wet and stung with hail, it worked, as time spent with my Writer’s Pack almost always works. I wrote this:

His boots squelched in the mud underfoot as his body weight drove him down into the soft ground. Clutching the wound at his side, the crimson of his blood dribbled down and mingled with the frigid rain puddling beneath his squat form. Breath plumed into the early evening air. The woodgrain of the shed’s planks scratched at his cheek and chin pressed against them. The beasts’ clicks echoed in the distance. But not distant enough. He needed to move, but where? He’d retreated as far back as he dared from the skirmish, but Kijack surrounded him. The wind had shifted and brought the flat odor of death on its wings. He supposed he should be thankful for the season. The cold offered him respite from the carrion stench of his fallen militia three days cut down in the field. It also spared him the putrefaction he knew must have set into his wound by now, the rusted metal of the beast’s makeshift lance still protruding from his gut. 
He was going to die out here. He knew it, and the crows who circled and stalked his movement, often giving away his position to the enemy, knew it. If the infection didn’t kill him, then the days without food or water or rest would do it. Or surely the cold, a chill that permeated his leathers and drilled into the marrows of his bones and triggered the rasp of his lungs.
A twig snapped on the other side of the shed. David tensed. Pain seared his side, spreading from his gut. Pain and numb were the only two sensations he had left, and the Duc of Mervar clung to them both knowing they still meant life. 
Knuckles screaming, he curled his knife around the dagger in his belt sheath. He might die out here, but he’d make the Enemy’s beasts take him instead of giving into the hurt and the cold. 
Ay Lady be it ever so cold though.

I think the Writer’s Pack was successful, no?

Photo: Author BC Brown
BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.
Books: A Touch of Darkness ◘ A Touch of Madness ◘ Sister Light (out of print)

Upcoming: Karaoke Jane

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