7 Ways to Get More Exposure on Social Media Daily

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Picture of two teenage girls smiling and making funny faces while sitting on a couch.
“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin

 

“I don’t know how to get people to see my [fill in the product] on social media.”

Nope. Sorry. I cut off anyone who starts a lament to social media with this phrase. Especially authors. There are dozens of ways daily to gain exposure on social media. Not just from fellow writers (although don’t discount them entirely, they read too) but from honest-Abe readers. Take Twitter.

To tweet or not to tweet

The question really is: To Twitter Chat or Not to Twitter Chat. And it is absolutely to Twitter Chat.

A quick exercise. Open another tab in your browser (don’t do this in this one or else you will lose all my beautiful pearls of wisdom and have to back click and that just sucks). Go to Google. Type in “book chats Twitter.” I don’t know about you but about six Twitter accounts revolving around ‘book chats’ or ‘book marketing’ or ‘book readers’ came up. To top it off, a link dedicated to List of Regularly Occurring Bookish Twitter Chats by Book.Blog.Bake. came up. Hint: those would be good places to start.

Seriously. Click in and follow those accounts. Scroll through their feed. See if they host or participate in a Twitter chat that seems to be somewhat stable, regularly occurring, and something you’re into.

On average, I know of and participate in at least four Twitter chats a week. I’m not always the most regular at participation since, well, life. But I make it an effort to pop in sometimes and be seen, build relationships, learn stuff.

The bottom line is there are Twitter chats being held every day of the week, multiple times a day. Hence the title of this article. There are seven ways to get more exposure on social media daily because there are seven days in a week. And that’s just Twitter. Facebook has groups for readers; even Google+ does.

If knowing there are seven days in a week isn’t enough for you, here is my list of seven ways to get more exposure on social media daily:

  1. Know your demographic. Do some research. Know who you want, and “readers” is too generic. Do better.
  2. Decide where to spend your effort. You can’t be every at once unless you decide to quit working, never write again, and just be online in your jimjams. And then nobody wants to talk to you anyway.
  3. Commit to it. Engaging on social media takes commitment. If you have issues with that, you might want to rethink a profession that requires engagement and consistency and social ability.
  4. Engage. And I’m not just talking Picard here. You have to actually want to talk to people, not just hock your product. Be real. Be authenticate. Don’t be a douche.
  5. Karma Reach-Arounds. Give props to the chat organizer, and not just during the chat. Don’t get all stalker-y or anything, but make sure to thank them for organizing/moderating the event. Chats take time and patience and dedication. Thank them for that, and while you’re at it give ’em a little reach around no and again when you aren’t getting somethin-somethin out of it.
  6. Know when to take a break. It’s the ‘you’ show. If you don’t know anything about a topic and really don’t have an interest in the topic, don’t participate in the chat that week. Doesn’t mean you can promote it a little and say “Hey, this is some good stuff over here.” But know when to take some time off.
  7. Don’t be a hog. Are there literally dozens of chats on Twitter alone seven days a week? Duh. I already said this. Point of reiteration is to mention that while you can participate in every single one of them all the time, you shouldn’t necessarily. This goes back to #6. It isn’t the ‘you’ show. Give your audience a break sometimes. Remember putting yourself out there on social media to engage readers and hopefully get them to like you well enough to care to read your book/blog/song lyrics/whatever. You won’t endear nobodies if you are the annoying song on the radio that plays on every channel non-stop (we’re looking at you Titanic Celine).

“Why, BC, what Twitter chats do you like?”

Well, I’m glad you asked. I like these following people:

  • #K8chat – Publishing-related chat for readers and authors. Every Thursday from 9-10pm Eastern. Host: @K8Tilton
  • #StoryDam – Come talk about writing stories! Held every Thursday from 8-9pm Eastern. Host: @StoryDam
  • #litchat – LitChat is for book lovers. All books. All the time. Mondays and Wednesdays from 4-5pm Eastern. Host: @LitChat
  • #indiechat – Indiechat is a Twitter chat designed for indie and self-published authors. Every Tuesday from 4-5pm Eastern. Host: @BiblioCrunch
  • #NextLitChat – If you are a new adult author, reader, or curious as to what new adult is, this is the chat for you! Held every Thursday from 9-10pm Eastern. Host: @NextLitChat

Image of a redheaded woman in a black leather jacket. She has her hands held up in the American Sign Language sign for 'I love you.'BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.

Books: A Touch of Darkness ◘ A Touch of Madness ◘ Sister Light (out of print)
Anthologies: Fracas: A Collection of Short Friction ◘ Quixotic: Not Everyday Love Stories ◘ A Chimerical World: Tales of the Seelie Court

 

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Treading Twitter Tutorial

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#this #that #???… Using social media is a great way to reach readers. But how do you know exactly how to reach the readers you’re looking for? #Hashtagging is a way of targeting the readers a writer wants. But, again, where do you start?

Every time you turn around it seems like there is a new Twitter #trend to follow. If it all seems a little confusing, I don’t blame you. Twitter, like so many social media outlets, has a natural evolution. Unlike Facebook or Google+ however Twitter evolves almost as fast as the feeds update – every second.

If you’re a writer looking to utilize Twitter as optimally as possible, knowing the right #hashtags to drop in is beneficial. Knowing where to start is a little dizzying though. Below is a short list of common Twitter #hashtags to help get your post into the right reader’s feeds.

  • #amwriting – Believe it or not, readers like to follow along with writers as they are working. It makes a reader feel like they are in the middle of the writing process. Plus it is a quick, easy way to show your readers that you are steadily working toward the next project release.
  • #blog – If you’re writing but not blogging, you are losing out on readers, old and new. Blogging is an easy way to keep new material constantly in front of readers. Plus blogging allows you to connect with other authors. Leading to the next hashtag.
  • #blogfest – Participation in blog tours and hosting or being hosted by other authors. Readers (and other authors) will follow this tag to find out about new stories or authors out and follow their work (or connect with in cross promotion purposes).
  • #writers and/or #authors and/or #poets – This one is fairly self explanatory. Readers use this to tag and follow writers.
  • #adviceforwriters – For authors wanting to write about tips or tricks for other authors, this little hashtag is phenomenal. Readers will use it as well to feel more like part of the writing process.
  • #reading – Good for posting reviews or maybe teaser snippets of work. Also good for following authors for your own entertainment. It has some great unknown authors.
  • #writetip – Good for promoting your posts/articles but also for your own research. There is a lot to learn here.
  • #mondayblogs – A great source to connect with other writers and promote your work through their various Twitter feeds.
These #hashtags are good places to start when dipping a toe into the deep water of Twitter. Remember that Twitter, like other sites, are ever evolving and changing. Active #hashtags in January may not be as relevant in May. Keep an eye on your #hashtags and monitor their effectiveness. It may not be something obvious, but you should receive some ReTweets or Favorites from each. Twitter is built on a community of sharing and information providing. That’s an important thing to remember – if you don’t ReTweet “RT” and share people’s Tweets, they will be less likely to share yours. Be polite and RT.

BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every bad deed in the book of ‘How to Be An Author’, she now strives to educate other writers through humor and simple instruction.

Anthologies: Fracas: A Collection of Short FrictionQuixotic: Not Everyday Love Stories A Chimerical World: Tales of the Seelie Court

She can be found on Twitter, Facebook, and Instagram.

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