Author’s Book Marketing Guide: Month 1 Pre-Release

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One month to go. You are almost there with comprehensive pre-release strategy that will have your book come out of the proverbial gates a-swingin’! To date we have broken down what to do each month leading up to your book’s launch date, including media kits and contact procedures, arranging for public speaking events, internet presence with social media, organizational methods, graphic design and branding, and interpersonal relationships.

There is no easy way to say this, even with all the hard work you’ve put in so far, the months right before, during, and immediately after your launch are absolutely critical for your book success. History has shown in the traditional publishing industry that book sales are strongest in the first 90 days after release. It will be your measuring stick; and it has also proven to be the time when most books reach bestseller status. Even if that isn’t your goal, it certainly can’t hurt and, when dealing with traditional publishers, can show a strong presence enough to get your book on limited shelf space in stores.

In this section, to make sure you have as strong a start with your book release as possible, we will cover the following:

  • The media blitz
  • Tour scheduling
  • Street teams

The media blitz

You have a strong media list curated if you’ve followed Parts XXXXXXX on my blog. You have the press release polished and snazzy. You have your one-two punch media pitch. Now it’s time to put it all into action. Pitches and press releases should be sent out approximately four to six weeks before your launch date. While we know the world works in lightspeed paces, it takes real time for a reporter to cover a story, including working with their and your available schedules. If you start at the six week window, I recommend follow up reminders and additional releases weekly to keep on their radar.

Radio/Podcasts

Hosts often plan their guest appearances a few weeks in advance. This includes podcasts. They’re busy people, and they have their own marketing pre-release they have to account for. You will most likely need a combination effort with emails and phone calls to get a guest spot. I’ve found it often takes six or more contacts before you get the host’s attention without being too annoying.

The prep work for radio and podcasts is easy. Make sure your voice is well modulated; if you’re a heavy breather or throat-clearer, make sure to avoid doing so. It’s okay to have someone record you in advance like a mini-interview and then listen to yourself so you don’t sound awkward. Since I’m profoundly hearing impaired, I’ve had friends record me and listen to the recording on my behalf to make sure I don’t do things I might be missing. The same feedback can be helpful for normative hearing people too. Every little bit helps. The best audio tip to give about doing a radio/podcast interview is to remember to smile. It will make your host more comfortable with you (if you are in studio) and will make your voice sound open and friendly. The best preparation tip I can give is to have your top two or three points written down in front of you. Radio (and often podcasts) aren’t long, and they often have multiple guests. You may not get a lot of time to talk so make sure you get the most out of your time with the most important information.

TV

Television can seem daunting. The camera is terrifying to many. Especially writers who are often introverted by nature. But you can use the fact that television is visual to your advantage, even if you don’t like the spotlight.

Find visuals that relate to your book. Depending on your book’s nature, you might be able to do some sort of “show and tell,” have photos or illustrations. For instance, if I was to write and promote a book around my blog posts 8 Tips for Shopping Thrift Stores and 5 More Tips for Shopping Thrift Stores, I could have models demonstrate the “do’s” and “don’ts” of thrift store-found fashion. Just ensure that you clear everything in advance with the production team and host who will need prep time to set the stage and react.

Even if you don’t have anything more to go along with your book, being an engaged and enthusiastic guest is good TV. Read a little on how best to dress for the program (or ask the stage manager), and then just do what you do – tell a story, only the story is how entertaining or impactful to others’ lives you and your work will be.

Tour scheduling

Again, you’ve done the work: media lists and scheduled interviews, set book signings, and planned for live events – now it’s time to promote them! Check with radio stations/podcasts about advance promotion of events; many will. Most bookstores promote who is going to be there well in advance with in-store signage; maybe you can even get them to put you on their marquee out front along the roadside. In addition, many bookstores air or publish their own press releases, send newsletters, and do special promotion to VIP members. Conferences and conventions always promote on their websites, even if you’re not a big name celebrity, in the program, and on advance PR.

Let’s face it, like authors, some venues promote better than others. Some do virtual zero promotion. You must remember to ask what promotion efforts they have planned. If they don’t have press releases planned, offer one you’ve written. Tell them they’re welcome to use it on their website and social media as well. Do you have a blog following? Promote there. Keep your signing and speaking schedule posted on your website’s homepage, put it on social media, send it to relevant websites before, during, and after your events. Get your street team (that we’ll be discussing shortly) to get involved however they can.

Keep media releases of different lengths. You want one that covers your whole engagement schedule. You also want short announcements for each event. The media isn’t likely to pick up every event, unless you’ve made some sort of impression on them, but overall odds are good that many releases will get some level of coverage.

Friends who blog? Ask them to mention your upcoming events if their readers are in your target audience. Keep the upcoming events in front of your own readers by making them part of your regular newsletter. Keep it relevant on social media by updating frequently. Post it at places like Shelfari and Goodreads on your profile. Certainly have it available on your Amazon or Barnes and Noble profiles.

At every interview, mention where you’re going to be next. I always mention my next event and the one following that, especially if the first date is close to the interview air date. That way people have two chances, and someone who goes “Darn. I’m not available on such short notice” will have a second option that is further down the road to attend. Keep those interviews linked on social media, website, and blog. Helping to drive continual traffic to the host’s or reporter’s site by posting your interview links is an easy and good way to thank them.

Remember to set up Google Alerts to let you know when your name and book title are posted anywhere on the web. It will be important to know how your information is getting out there and beneficial to see who is the most effective at distributing it. Doing so will allow you to streamline your communications going into the future. That’s not to say to cut out traffickers that weren’t the best, but you can reach out to them later and prioritize your go-to promoters first.

Street teams

This is an older term that stems from radio. Radio stations used to have interns flood the market with flyers and promotional items. Don’t we just wish we had that kind of manpower and budgeting? Well, in part, you do. At least the manpower.

Do you have a handful of good friends and supportive family members that can be counted on? Who had read your manuscript before it was published? Often times an author can count on their beta readers as the basis for their street team. From there, you can build outward. But first you have to take a little bit of time to train your street team on what it means and how they can help you.

Establish willingness

“You must always ask; never assume.” Just because a beta reader had time to read and critique your manuscript prior to publication doesn’t mean they will have time to join your street team. But if you don’t ask, you’ll never know. To incentivize street team members you can always offer something: a signed, advance-review copy of the book is often appreciated, a small gift that relates to your book, even tee shirts. Sometimes the team members just likes be the “first to know.” Every team is different.

Establish tasks

This is what you need. Typically, it’s best to ask street teams to complete easy, inexpensive tasks like:

  1. Ask local stores to carry your book and contact you for a signing;
  2. Request their local library branches purchase your book;
  3. Write early, positive reviews of your book on Amazon or favorite online seller, submit reviews to relevant blogs, and post to social media;
  4. Put up advanced flyers and posters about upcoming events at coffee shops, universities, or other popular hangout places;
  5. Attend your events, often acting as a “plant” to ask questions, start conversations;
  6. Invite people, especially their friends, to your events;
  7. Call in during radio or podcasts with questions;
  8. Suggest your book to local book clubs;
  9. Provide a gift of your book (maybe one that you provide to them) to influential people they know;
  10. Talk your book up with people they know!

Some people balk at the concept of “plants” in an event’s audience, but there is nothing unethical about having people who genuinely enjoyed your book in the audience at events. Thinking of it from the big marketing point of view. Companies give out free samples and trial sizes all the time in hopes people will talk up and also buy more of their product. That is all a good street team does in essence: they talk up your product and get people buying!

 

Okay. So we have covered what to do in the month prior to your book launch. If you’ve followed the steps each month then you should have a comprehensive book marketing strategy that will blow the roof off your book release.

 

BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.
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Author’s Book Marketing Guide: Month 2 Pre-Release

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Photo: Notebook with checklist and hand checking off the list.

The countdown is getting close! Are you able to breathe? Hopefully with the homework we’ve laid out in Months 6, 5, 4, 3 of the pre-release plan, the only nervousness you feel is the excitement of your new book almost ready for a booming and successful start! This month is all about “priming the pump” so to speak for advance sales.

This month we’re going to concentrate on:

  • Article directories
  • Press Releases
  • “Push” pages

Article Directories

Remember that in order to catch peoples’ attention, you have to be visible. The best way for a writer to increase their visibility (not to mention increase inbound links to their website, therefore increasing search engine results) is to have name recognition everywhere. That means contributing articles online. You can easily capitalize on any membership sites you belong to. Doing so increases your membership’s community library and helps establish yourself as an expert. (Keep in mind that this doesn’t have to be about writing or publishing. Any expertise can be linked back to your website, which will promote your book when it releases.)

There are also a number of articles directory sites. Articles directories are super easy ways for your articles to find their way into blogs, newsletters, and other sites. With these directories, you retain full attribution and gain links to your websites. Posting your articles for free is sometimes the quickest way to have people pick up on your material for redistribution among their blog, newsletter, or website. While the effort won’t be directly compensated, the exposure to different networks can be amazing. Most directories allow you to track your articles so you can ensure the poster does properly attribute you and provide a link to your information (like your website, book link on Amazon, etc). Sometimes your articles can even end up in publications around the world, increasing your visibility and establishing your expert status.

If you’re like me, the thought of writing “how-to” articles as a fiction writer was daunting. But, as you can see, as a writer, no matter that genre, you are an expert in writing, at the very least. From my own trials and errors (many, many errors!! Oy vey!) I learned how to market myself and my books better, and a lesson learned is something that can written and submitted!

 

Press Releases

All right, the time has come to put together your book’s press release. I recommend completing on main release, then all you need to do is tweak the first paragraph a bit here and there for other releases. The “tweaking” allows you to tailor it specifically for types of publications you want to target.

But I’m a fiction writer! you’re thinking. No worries. So am I, but a press release is easy. Think of it as backwards storytelling. In fiction we start with the broad and tailor down to the specifics. In press release writing, we start with the specifics and supply the filler information. So your “who, where, when, what, and why” information is at the top. Make sure to include a headline and lead sentence to “hook” the readers, just like you did when writing your back blurb. (Example: New Book Provides Step-By-Step Book Marketing to Authors). Don’t make the mistake of focusing on you as the author (example: BC Brown Launches New Marketing Book). The writer isn’t as important in the headline as catching the reader’s attention. The first sentence needs to hook the reader with what is new, original, or hmmm….weird about your book. Then hit ’em with the book title, release date, publisher, and author name. Head into the next paragraph with a one-line recap of the book’s content. The best is if you can focus on how to book solves a problem or introduces a useful process. If the book is fiction, then you need to highlight how your book is different or original from the others on the marketing, and your one-line recap should be a plot summary. Then add on your credentials.

You head into the next paragraph with any special launch events, media appearances, and book tour signings. Don’t forget to give accolades to your publisher or distributor (if you have one). I tend to give my editor a little shout out here also. Definitely include how your book is available – online, in bookstores, and/or through your website. If self published, it’s best to not mention that fact. It’s unfortunate and unfair but a lot of stigma is still tied to self publishing. Although many indie authors are making strides toward bettering the image in quality of work and expertise, it isn’t quite there yet.

Last paragraph should include your website information, push page (which we will discuss next), and contact information so interested stores or media outlets can follow up with you. Successful press releases are limited to around 200-300 words. Keep sentences short, use active verbs, and keep the focus on what the book delivers for the reader, not on the book itself. Your credentials should always show how your experiences is beneficial to the reader. Make sure to double-check for typos. You wouldn’t believe how many press releases have come across my desk with errors in the email or phone number for an author – yikes! (A useful hint is to read your press release backwards, starting at the bottom of the document and reading it one line at a time to the top. The break in continuity will keep your brain from “filling in the known gaps” and glaring errors should present clearer.)

Traditional media outlets are still sticklers for what they consider “professional submission guidelines.” And let’s face it, the traditional media outlets still dominate the landscape for news. Make sure you follow the traditional press release format. Here is the example I used for my novel, A Touch of Darkness:

—————————————————————————————————————————————————————————-

FOR IMMEDIATE RELEASE

CONTACT: Glorious Bastards Press 555-555-5555

A Touch of Darkness Revitalizes Gritty Noir with Dark Humor, Realistic Police Procedural, and Touching Humanity

     Mattoon, IL—A Touch of Darkness, An Abigail St Michael Novel, the newest title by fantasy author BC Brown, catapults into the modern-day, alternative reality of mysticism and madness with Abigail St Michael, former cop and psychic consultant.

A Touch of Darkness opens in the midnight world of psychics and serial killers with the death of a child, washed in the shadows of night and the alternating red and whites of police lights. Abbey St Michael is forced to confront an evil on her doorstep that may be closer than she ever realized. With her unique brand of dark humor and sarcastic wit, she struggles to catch a killer while not getting caught herself.

BC Brown’s first work, the dark fantasy Sister Light, Book One: Of Shadows and published under the pen name BB Walter, burst onto the sci-fi/fantasy scene first as short fiction and then expanded by request of fans for a full-length printing. Sister Light then went on to repeated sold out signings while on book tour and earned high praise from reviewers and readers alike. In A Touch of Darkness, Brown has brought all the sweeping vision of epic fantasy to contemporary paranormal mystery with an added noir grittiness and realism evident in its market pre-sales.

A Touch of Darkness is published by Glorious Bastards Press, a new author collaborative imprint. The Abigail St Michael Novels are distributed in the U.S. by Simon & Schuster. Learn more at www.bcbrownbooks.com.


When submitting your press release make sure to embed it in the body of your email. Do not attach it as a document. Understandably reporters are uneasy about opening attachments for fear of viruses. Many firewalls are built to keep out attachments for that reason. You should always include a personal note to the correspond in an effort to build personal relationships. Keep it brief however. I usually start with a line or two about one of their recent articles I’ve read. Just remember to be sincere, actually read the article. Then wrap it up with a polite note asking their consideration for your release.

Don’t forget about all the paid and free press release distribution services. The paid ones range in price. I’ve seen them go from inexpensive to costly, depending on their presence and distribution, plus bonuses that can be added. I’ve used PR Newswire in the past. Free sources I like to use are OpenPR and 24-7PressRelease. There are numerous others, and I suggest doing a little websurfing to see one that fits you best.

Why press releases? Every release that gets picked up online will drive traffic to your website and the push page we’re about to discuss. It also helps boost search engine results, creates buzz about your book, and builds visibility about you as an expert. Don’t forget to use your press release when emailing bookstores too. Their PR person will be able to use it in their marketing when setting you up for book signings and events. Always notify media personally of events when you’re going to be in the area as well. And don’t forget about capitalizing on the “homegrown” aspect – let local professional association publications, alumni magazines, community event publications – know about your book and who you are. You’re a celebrity now!

Push Pages

A push page is an industry term that allows for online pre-sales of your book. This can be done even if you are self publishing by creating a pre-order button on your website.

Most commonly used in non-fiction, push pages are becoming popular in genre fiction work as well. Typically push pages (for fiction) use pre-ordering by offering bonus materials, such as a short story in the same genre etc. It can be anything really (audio recordings, swag, etc) from the author. The point is an incentive to commit to and purchase the book prior to its launch. Another fun way to market (and grow your audience and author network) is to ask other authors to cross promote with you. You can ask them to offer an excerpt or downloadable chapter, article, discount (anything) to your launch. Just remember that you want similar content without competing messages. This can work especially well if you and an author friend have opposite publication schedules. Also, ensure you have a way to fulfill the cross-promoted material (or the material you are providing) so everyone gets what you’ve promised.

To recap: this month you should be working on article directories and submissions to them, press releases to be sent out, and push pages for pre-release sales. If you haven’t yet, you should make sure you have bookmarks, business cards, posters, and book “fliers” designed and ordered. Send out your press releases and review copies. Contact bookstores to schedule those important signings. Start scheduling conventions and conferences for speaking opportunities and signings.

During all of this, make sure you update your spreadsheet with notes as to who you’ve contacted, when, and responses received. This includes media, reviewers, and book stores. Make notes about personality, outcomes, and overall experience. You can work with those who are willing to work with you instead of against you by keeping accurate notes. And it will save you a lot of time in the future! I also consider what “swag” I will be giving away at future events. In the beginning, I suggest keeping it small: bookmark with some type of giveaway (I suggest a short story download), maybe pens or magnets, candy). Keep it simple and small at first. Find ways to tie it to you or your book when possible.

Okay, well that wraps up your 2 month pre-release. You are well on your way to a successful launch if you’ve followed the steps laid out. Remember, by following each of these little by little you save yourself a lot of last minute stressing and initials sales that may be discouraging, to say the least.

BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.
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Revenge Writing And You

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Emotion is one of the most powerful motivators for writers. Every feeling we process can become the catalyst for a story. An old belief is that an artist must suffer to produce truly great art. There’s a lot of truth to that statement. But there is a more powerful emotion that often drives artists – especially writers.

Anger.

Or, better yet, spite.

Revenge writing is a visceral form of anger management for authors. We’ve been jilted, done wrong, pained, or criticized… Kill the person in literature. What could be more liberating and fulfilling? Since writing is the ultimate form of fantasy for a wordsmith, being able to enact your revenge through that writing has a supreme calming effect.

An excellent movie, A Knight’s Tale, (Don’t you dare judge me.) has Geoffrey Chaucer, supposedly the Chaucer, as a primary character. In one scene, after being wronged by two bookies, he strides, bare-assed and defiant, up to them and declares: “I will eviscerate you in fiction. Every pimple, every character flaw. I was naked for a day; you will be naked for eternity.”

As writers we draw on our lives, our experiences, to shape and feed our art. It’s only right we draw on our own perceived villains as well. I recently had such an experience to feed my art, so to speak. (I go into it in some detail on my Facebook, if you’re interested in the entirety.) I don’t point this out to shame or contradict the reviewer, but to illustrate how the incredulity I felt toward the email could spur me into a more passionate daily writing prompt session than I usually reserve for the task. (You can read the writing prompt result here.)

The point is, anger can sometimes be an author’s best friend. As artists we should strive to write when our emotions are at their highest – i.e. most passionate – including happiness, grief, anger and, oh yes, spite.

The best thing a writer can do is carry a notebook and pen, recording device, or electronic notebook with them at all times in order to capture those moments. Just remember, the next time someone irritates the hell out you… let yourself be angry. Don’t stomp, rant, and vent it out however. Write the sucker down. It may turn out to be the next Great American Novel.

BC Brown is the author of three novels and has participated in multiple short story

anthologies. Having committed almost every bad deed in the book of ‘How to Be An Author’, she now strives to educate other writers through humor and simple instruction.

Anthologies: Fracas: A Collection of Short FrictionQuixotic: Not Everyday Love Stories A Chimerical World: Tales of the Seelie Court

She can be found on Twitter, Facebook, and Instagram.

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4 Simple Writer Mistakes

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  • Writer’s Block Blues

Writer’s block is a myth. Writers write. Writer’s block is most often chalked up to laziness on the part of the writer. Or boredom. There’s always boredom.

If you do find your motivation lacking when it comes to your writing, stay calm and don’t panic. But do worry. Writers write. The definition is in the very name. So if you feel yourself lacking, remember that there is nothing wrong with small steps. Doctors recommend easy exercises when a person is starting off. There isn’t anything wrong with easy exercises as an author. Here are two examples how to break out of the Writer’s block folly.

  1. Allowing yourself to be distracted by television? Write during the commercial breaks. You’d be surprised how much you want to keep writing, even when the show comes back on.
  2. Chained to your laptop to write? Change it up. Grab a pen and notebook and scribble notes while standing in your kitchen cooking dinner. Not relying heavily on equipment or atmosphere can help recharge writing batteries.

  • All Or Nothing

Success Judging. Sales are not what you expect even after all the marketing and tweeting and facebooking and blogging. Redefine success.

If you find yourself overly focused on sales, and we all do it, don’t worry. It’s natural to want to check up on your own progress. Like so many things however, the key is moderation.

  1. Amazon Sale Rank checker? Set a schedule. Allow yourself to check your sales rank at certain times of the day. Set an alarm if necessary. Keeping in mind always that, if the alarm doesn’t beep, you’re not allowed to check your rank.
  2. Are you a ‘goaler’? In other words, you must have a margin of success each day to feel good as a writer. No worries. We are programmed around rewards. It’s a basic human driving force. If you can’t just let your sales be then re-set your goals. It can be as simple as finishing a project or achieving a set word count in a day.

  • Overly Complicated

Life is simple. Don’t get fancy; don’t try to write contrary to your existence. Many writers want only to write happy, fluff bunny fantasies. Why not take a break and write what you know? The change in medium just might be what you need to get your writing back on track again.

There is nothing, I repeat nothing, wrong with  trying new things. It may not be publishable later on, but not every project has to end in publication. It’s sometimes necessary to just dabble.

  1. What is your primary plot? What is your secondary? Know those two items and then cut out everything else. Bloated plots, while they can make for fantastic reads, are murder on a writer struggling to put them on paper. Write simply. Then, when your steam is back up, you can go in and add subplots. You’d be surprised to find later than those plots you thought were so crucial in the beginning can simply be left out.
  2. Stuck in a rut? Do you only write one kind of story? Stop it. Pick something else. For example, you’re a fantasy writer specializing in magic and dragons. Deliberately write a romance instead. You may find that as you write the story morphs back to a fantasy, and that is fine. The point is to get you writing, not thinking about what to write.

  • Book Worm (and not in the good way)

Study-a-holic. A good writer constantly reviews their work in order to improve. But, as writers (often obsessed individuals with an eye for narcissistic perfection), we can over-review. Take a little time from hitting the books, per say, and just write. Stop focusing on lessons learned and mistakes made.

  1. Perfectionist? Stop using punctuation and capitalization. It may sound weird, but the less you focus on the technical aspects of writing, the more you can refocus on the writing itself. Punctuation and capitalization can always be added later (if at all). The goal is to get you writing, not reviewing.
  2. A re-reader? Stop. Simple don’t read. Don’t go back and check your work. Don’t re-read to see where you left off from the last sit down. Just write. It doesn’t matter if there are inconsistencies or inaccuracies in a first draft. It’s your ‘vomit draft’ anyway. The important thing is to write.

In seven years of publishing and a couple of decades of writing, these are the four most common mistakes I’ve seen writers make (myself included). Despite there being four different mistakes, they all boil down to the same thing. Writers write. If you are doing anything other than putting new words on paper, you aren’t doing that one task. Which is the only task.  What must come first, before all the extra that goes with being a writer, is that you must write. Everything else is just decoration.

BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every bad deed in the book of ‘How to Be An Author’, she now strives to educate other writers through humor and simple instruction.

Anthologies: Fracas: A Collection of Short FrictionQuixotic: Not Everyday Love Stories A Chimerical World: Tales of the Seelie Court

She can be found on Twitter, Facebook, and Instagram.

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Guest Post: How-To Authoring, Barb Drozdowich & Babs Hightower

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What is Sharing and why do you need to encourage it?


I’d like to thank BC Brown for inviting me to share some thoughts today! My name is Barb Drozdowich and I teach WordPress and work with authors on a daily basis to help them understand the technical aspects of Book Promotion. 

Today I thought I’d talk about Sharing. This is a topic that comes up frequently in my interaction with authors.

Authors love to get comments on their blog posts – don’t we all? Comments are lovely! I often see comments encouraged in blog tours that are posted on my blog as well as others. In the big scheme of things, however, comments are not very important. Sharing is hugely important. Sharing buttons are those little icons that sit at the top or bottom of post or maybe float along the side. Ideally, they have icons for every social media platform known to man. 

It’s your job to create great content that your readers want to share with their friends and followers. I don’t care if you don’t have a Stumbleupon account. Maybe your readers do and that’s where they want to share. You just need to make the content interesting and easy to share.  You want your readers to share your post on Twitter, on Facebook, on Stumbleupon and on whatever other social media accounts they favor.

Easy, right? 

So why do I think that sharing is more important than comments?  Because Google thinks that sharing is more important than comments. Although readers will find your blog from many sources, some will find you from a Google search. You want to do everything that you can to make your blog rank as high as possible in a Google search. Think about it – most people will only look through the first few pages of a Google search. So, you want to be on one of those first few pages.

Understanding some of the technical aspects to promoting your books is challenging for many authors. Authors write beautiful stories – that’s what they do really well! You wouldn’t hesitate to take a writing course or go to a workshop. Likewise, don’t waste your valuable writing time wrestling with technical issues; ask for help. 




Bio: Social Media and WordPress Consultant Barb Drozdowich has taught at Colleges and Universities, trained technical personnel in the banking industry and, most recently, used her expertise to help dozens of authors develop the social media platform needed to succeed in today’s fast evolving publishing world. She owns Bakerview Consulting and manages the popular Romance Book blog, Sugarbeat’s Books. Barb has published 4 books specifically to help authors understand some of the technical issues that they come up against when promoting their books.

Barb can be found: 
Bakerview Consulting (Business Site) http://bakerviewconsulting.com
Barb Drozdowich (Author Site) http://barbdrozdowich.com
Sugarbeat’s Books (Book Blog) http://sugarbeatsbooks.com
Facebook (Author blog) https://www.facebook.com/BarbDrozdowichAuthor
Facebook (Bakerview Consulting) https://www.facebook.com/pages/Bakerview-Consulting/576090425782155
Twitter http://twitter.com/sugarbeatbc
Google+ https://plus.google.com/110824499539694941768
Goodreads http://goodreads.com/BarbDrozdowich
Amazon Author Page http://amazon.com/author/barbdrozdowich

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How bloggers like to be approached.


Book review bloggers do a lot of reviews and get a ton of request each day from various authors, publicists, assistants and publishers.   Each of who want their emails looked at in hopes of a new review.  What about the blogger and what they want?


A blogger wants respect.  They started their blog for a reason and not all want a free book.  Most are to help the author promote their work.  There are several ways to get your email deleted; one of the quickest is a form letter in the email.  They are very easy to spot as there no personalization.  You are taking the time to email the blogger for a review, why not take the time to look at their blog.  You had to get their name / email from somewhere.  A blogger wants to feel as if you too the time to go to their blog, look around, read their review policy if they have one and get their name.  


Another way to get an email deleted is getting our name wrong or better yet not using a name and just calling us “Dear Blogger”.  Most of us will not read the email. We know then you never came to our blog or even looked at our review policy.  This is like a slap in the face and why would we want to read anything you are offering?


When you request a review, make sure it is what we read.  There is a reason we all have a review policy on our blog.  We each read different things and you want the right reviewer for you book.  Nothing makes us more irritated then receiving a request for a book in a genre we do not read.  You would like the right people to review and we would like the right books to read.  


Bloggers want to help authors get their name out and help promote their latest work.  To do this we need the right authors and the authors need the right bloggers.  You want to get your book out to the right audience to sale more.  It’s a win-win for us all to have the right people in place.

Bio:


Bio: Babs has been helping authors since 2000. She owns a book review blog Babs Book Bistro which got her started in PR and helping authors promote themselves. In 2012 she started working for Entangled Publishing and worked her way up to Publicity Director over the Scandalous Imprint. She is a publicist for World Castle Publishing. She is also known as Morgan Kincaid writer of Historical Romance.

Babs can be found: 
 Babs Book Bistro website: http://www.babsbookbistro.net
 Babs Hightower PR website: http://www.babshightowerpr.com

 Pinterest: http://www.pinterest.com/babsbookbistro


Do you feel out of your comfort zone when dealing with book bloggers? They are the New Gatekeepers to book publishing success – but how can you tap into that source of free promotions by putting your best foot forward?
The Author’s Guide to Working with Book Bloggers combines the advice of 215 blogging professionals collected in a survey covering all aspects of communication between authors and Review Blogs. Whether you are a new author, or have many titles under your belt, let us demystify the promotion of your book on a book blog.
You’ll learn about whom and where book bloggers are, and the following:
The Query,
The Review,
The Giveaway,
The Author Interview,
The Guest Post,
The Book Blurb Excerpt and Cover Reveals and more!
“I’ve found Barb’s advice on forging a professional relationship with the blogging community indispensable. Her step-by-step approach will help you garner the reviews needed to increase book sales.”
–Christine Nolfi, bestseller author of Treasure Me
The Author’s Guide to Working with Book Bloggers is available on:
Creating buzz for your book – and your career as an author – just got easier. Go Global: Building an International Author Platform That Sells will help you decode the mystery behind building a powerful author brand and navigating the social media platforms essential to publishing success. Social

Media and WordPress Consultant Barb Drozdowich will steer you through the technology behind international marketing without all the techno-speak. She has helped many authors just like you build an author platform that engages readers and builds sales.

Go Global teaches you why you need the various facets of the author platform to build visibility. Barb uses a simple analogy, Operation Book, to help you understand the steps to successful book marketing in the media age. She covers:
– The Difference between a Website and a Blog
– What Your Blog Should Contain
– The Important Components of a Blog
– The Nine Essential Social Media Platforms
– Newsletters
– Amazon’s Author Central
With simple-to-follow steps, Barb will help you create and manage an Author Platform to support your career.
Go Global: Building an International Author Platform that Sells is available:
What are Book Blog tours? Are they something that you have tried yet? “Book Blog Tours – An Essential Marketing Tool for Authors” covers the topic of Virtual blog tours from beginning to end with the following topics explained:
• What is a book blog tour?
• How is a tour different from Online Public Relations
• How to set goals for a blog tour
• How to choose a Book Blog Tour Company for your book
• Giveaways and Tour Graphics
• Author responsibilities before, during and after the tour
• Follow up and planning for your next tour
• Book Blog Tours from the point of view of a book blogger
This book covers all aspects of a Book Blog Tour in easy to follow language that will help any author take on the challenge of a blog tour with confidence.

Book Blog Tours – An Essential Marketing Tool for Authors is available:

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