7 Ways to Get More Exposure on Social Media Daily

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Picture of two teenage girls smiling and making funny faces while sitting on a couch.
“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin

 

“I don’t know how to get people to see my [fill in the product] on social media.”

Nope. Sorry. I cut off anyone who starts a lament to social media with this phrase. Especially authors. There are dozens of ways daily to gain exposure on social media. Not just from fellow writers (although don’t discount them entirely, they read too) but from honest-Abe readers. Take Twitter.

To tweet or not to tweet

The question really is: To Twitter Chat or Not to Twitter Chat. And it is absolutely to Twitter Chat.

A quick exercise. Open another tab in your browser (don’t do this in this one or else you will lose all my beautiful pearls of wisdom and have to back click and that just sucks). Go to Google. Type in “book chats Twitter.” I don’t know about you but about six Twitter accounts revolving around ‘book chats’ or ‘book marketing’ or ‘book readers’ came up. To top it off, a link dedicated to List of Regularly Occurring Bookish Twitter Chats by Book.Blog.Bake. came up. Hint: those would be good places to start.

Seriously. Click in and follow those accounts. Scroll through their feed. See if they host or participate in a Twitter chat that seems to be somewhat stable, regularly occurring, and something you’re into.

On average, I know of and participate in at least four Twitter chats a week. I’m not always the most regular at participation since, well, life. But I make it an effort to pop in sometimes and be seen, build relationships, learn stuff.

The bottom line is there are Twitter chats being held every day of the week, multiple times a day. Hence the title of this article. There are seven ways to get more exposure on social media daily because there are seven days in a week. And that’s just Twitter. Facebook has groups for readers; even Google+ does.

If knowing there are seven days in a week isn’t enough for you, here is my list of seven ways to get more exposure on social media daily:

  1. Know your demographic. Do some research. Know who you want, and “readers” is too generic. Do better.
  2. Decide where to spend your effort. You can’t be every at once unless you decide to quit working, never write again, and just be online in your jimjams. And then nobody wants to talk to you anyway.
  3. Commit to it. Engaging on social media takes commitment. If you have issues with that, you might want to rethink a profession that requires engagement and consistency and social ability.
  4. Engage. And I’m not just talking Picard here. You have to actually want to talk to people, not just hock your product. Be real. Be authenticate. Don’t be a douche.
  5. Karma Reach-Arounds. Give props to the chat organizer, and not just during the chat. Don’t get all stalker-y or anything, but make sure to thank them for organizing/moderating the event. Chats take time and patience and dedication. Thank them for that, and while you’re at it give ’em a little reach around no and again when you aren’t getting somethin-somethin out of it.
  6. Know when to take a break. It’s the ‘you’ show. If you don’t know anything about a topic and really don’t have an interest in the topic, don’t participate in the chat that week. Doesn’t mean you can promote it a little and say “Hey, this is some good stuff over here.” But know when to take some time off.
  7. Don’t be a hog. Are there literally dozens of chats on Twitter alone seven days a week? Duh. I already said this. Point of reiteration is to mention that while you can participate in every single one of them all the time, you shouldn’t necessarily. This goes back to #6. It isn’t the ‘you’ show. Give your audience a break sometimes. Remember putting yourself out there on social media to engage readers and hopefully get them to like you well enough to care to read your book/blog/song lyrics/whatever. You won’t endear nobodies if you are the annoying song on the radio that plays on every channel non-stop (we’re looking at you Titanic Celine).

“Why, BC, what Twitter chats do you like?”

Well, I’m glad you asked. I like these following people:

  • #K8chat – Publishing-related chat for readers and authors. Every Thursday from 9-10pm Eastern. Host: @K8Tilton
  • #StoryDam – Come talk about writing stories! Held every Thursday from 8-9pm Eastern. Host: @StoryDam
  • #litchat – LitChat is for book lovers. All books. All the time. Mondays and Wednesdays from 4-5pm Eastern. Host: @LitChat
  • #indiechat – Indiechat is a Twitter chat designed for indie and self-published authors. Every Tuesday from 4-5pm Eastern. Host: @BiblioCrunch
  • #NextLitChat – If you are a new adult author, reader, or curious as to what new adult is, this is the chat for you! Held every Thursday from 9-10pm Eastern. Host: @NextLitChat

Image of a redheaded woman in a black leather jacket. She has her hands held up in the American Sign Language sign for 'I love you.'BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.

Books: A Touch of Darkness ◘ A Touch of Madness ◘ Sister Light (out of print)
Anthologies: Fracas: A Collection of Short Friction ◘ Quixotic: Not Everyday Love Stories ◘ A Chimerical World: Tales of the Seelie Court

 

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Guest Post: Top 5 Pinterest Tips for Authors by Kate Tilton

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After Twitter, Pinterest is my favorite social media platform. The visual nature of Pinterest combined work. Follow these guidelines and you will see more activity on your Pinterest page, I promise.

with the audience make for a powerful platform for authors if used correctly. Here are some of the top tips I have learned and use that

  1. Do NOT create a board with less than five images. Boards with less than five images look unfinished, making your page look incomplete. This turns users away from following you! Instead, try creating secret boards. Secret boards are only viewable to you and you can later make them public when you have pinned at least five images to the board.
  1. Pin regularly.
    To increase your presence on Pinterest it is vital to be actively pinning. Although it may seem daunting to pin daily it can be done. I suggest users download the pin it button to their web browser and pin pictures from articles on the web as they go about the day. If you are already actively reading blogs and articles you’ll find that getting into the habit of pinning while you are reading will greatly increase your Pinterest activity. Also remember to pin content with value! If you read an article and found that it did not have much to offer skip pinning it. Only pin things you think your audience will find value in.
  1. Don’t overpin!
    It is important to pin daily but it is possible to overpin. Try posting three to five pins at a time to keep from filling up (and spamming) your followers home feed with pins. Remember, just like any other social media platform what you put out (pin) goes to everyone who follows you.
  1. Create boards with clear titles and descriptions.
    It is easy to want to come up with clever titles for your boards or to skip adding in a description, but both of these things will hurt you in the end. Make your titles clear so that users can easily see what each board offers. Use detailed descriptions with keywords to boast your SEO so more users can find you. Remember you need to show users what they get by following you on Pinterest. Make sure your boards offer value to others in order to get the most return from your Pinterest efforts.
  1. Create seasonal/hot topic boards.
    One of the easiest ways to gain more followers is to create seasonal/hot topic boards. These are boards like “Christmas Gift Ideas” that you create and feature at the top of your profile when Christmas is coming up. Generally food/recipes, party ideas, crafts, or other similar boards that focus on an upcoming holiday or big event (like the Superbowl) generate lots of traffic. Since people search these seasonal/hot topic terms looking for good content, make sure you stay ahead of the trends to see great account growth.
Have questions on Pinterest, social media, or publishing? I’d love to help you! You can connect with me by leaving a comment below or heading on over to my website katetilton.com. Happy pinning!
About Kate Tilton:
Kate Tilton has been in love with books for as long as she can remember. Kate believes books saved her life and strives to repay authors for bringing books into the world by serving as a dependable author assistant. A cat-lover and fan of many geeky things, Kate can likely be found curled up with the latest Doctor Who episode, plotting world takeover, or assisting authors and readers in any way she can. Kate is also a self-proclaimed Twitter addict. You will find her hosting #K8chat, her own creation, every Thursday night on Twitter from 9-10pm Eastern.
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