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Writing

Several people, men and women, holding up dialogue bubble signs of different colors.

CoSchedule, An Honest Review

Blog marketing done right! Content is the name of the game in today’s marketing world. No matter the product, having a blog is perhaps the easiest and fastest way of ensuring visibility in front of the consumers you want. While managing a blog is relatively easy, maintaining a consistent and variable blog marketing calendar is […]

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Antique voltage meter dialed up to maximum to indicate blog growth.

Increase Blog Growth in 4 Easy Tips

The seduction of blogging. Becoming a blogger is one of the easiest things anyone can do. With a myriad of free blogging platforms available like Medium, WordPress, Wix and more, anyone with an internet connection can set up a blog in no time. Growing a blog, on the other hand, is frustrating, difficult, and often […]

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Two men armwrestling with money on the table.

Tips for a Successful Book Signing or Convention

Why book signings and conventions are vital. Nothing is better than face-to-face advertising. Signings are the “executive seminars” of the book world, putting your book in front of the CEO of corporate buying – the avid reader. Conventions are the “trade shows” of the publishing world, getting your book in front of marketing coordinators – […]

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Are You Hurting Your Book Sales? Probably.

What is a brand? Many authors and entrepreneurs think a product is the same as a brand. Each businessperson starts pushing out products as soon as they have one available. But they’ve already committed a heinous crime in marketing: they should have launched a brand months before they had a product ready to hit the market. […]

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Black background with a piece of paper reading TIME that is on fire.

How to Find the Time to Write

“I would love to write a book. If only I had the time.” We’ve all heard it. Possibly we’ve even said it. The classic lament of the would-be writer: time. If only we could magically increase the hours in the day or reduce the amount of responsibilities we have that crowd the creative time we crave. […]

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Man looking through a Viewfinder child's toy.

7 Ways to Get More Exposure on Social Media Daily

“I don’t know how to get people to see my [fill in the product] on social media.” Nope. Sorry. I cut off anyone who starts a lament to social media with this phrase. Especially authors. There are dozens of ways daily to gain exposure on social media. Not just from fellow writers (although don’t discount them […]

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How To Find the Right Critique Group

Finding the right writing critique group to click with is a lot like dating. Partners are seemingly everywhere with all the potential for match perfection. Much like finding the right person to share your heart and personal space with, you have to find the right writing critique group you can trust to open your heart […]

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Should You Update Your Blog Content?

Let’s face it, today content is money. A blog is a content engines for most writers. They’re integral parts of our branding and marketing. (And if they aren’t, you’re doing this wrong.) But so many field experts simply puke their content onto the digital page, promote the crap out of it, and then never look […]

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Rubber ducks laid out in a row on a street or sidewalk.

What Consistency in Social Media Marketing Really Means

Consistency. It’s the $65,000 word when it comes to social media marketing. Readers/fans anticipate that once they start hearing from you, they will keep hearing from you. It’s your job to continue to deliver. At a recent book marketing lunch, several authors bemoaned the necessity for social media marketing. They had tried it; it didn’t […]

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Garbage dumpster with "Think before you speak; read before you think" painted on the side.

From The Writer’s Pack: Meet My Inspiration

I am an animal lover. It’s true. The first “people” I meet when I visit someone’s house or go to a party are the animals. I spend a good deal of time with each, learning their names, greeting them slowly and gently. It actually distresses me when an animal doesn’t seem to like me, while […]

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