fbpx

Marketing

Several people, men and women, holding up dialogue bubble signs of different colors.

CoSchedule, An Honest Review

Blog marketing done right! Content is the name of the game in today’s marketing world. No matter the product, having a blog is perhaps the easiest and fastest way of ensuring visibility in front of the consumers you want. While managing a blog is relatively easy, maintaining a consistent and variable blog marketing calendar is […]

Read More
Antique voltage meter dialed up to maximum to indicate blog growth.

Increase Blog Growth in 4 Easy Tips

The seduction of blogging. Becoming a blogger is one of the easiest things anyone can do. With a myriad of free blogging platforms available like Medium, WordPress, Wix and more, anyone with an internet connection can set up a blog in no time. Growing a blog, on the other hand, is frustrating, difficult, and often […]

Read More
Two men armwrestling with money on the table.

Tips for a Successful Book Signing or Convention

Why book signings and conventions are vital. Nothing is better than face-to-face advertising. Signings are the “executive seminars” of the book world, putting your book in front of the CEO of corporate buying – the avid reader. Conventions are the “trade shows” of the publishing world, getting your book in front of marketing coordinators – […]

Read More
Man wearing funny glasses and mustache while waving a cigar.

Are You Hurting Your Book Sales? Probably.

What is a brand? Many authors and entrepreneurs think a product is the same as a brand. Each businessperson starts pushing out products as soon as they have one available. But they’ve already committed a heinous crime in marketing: they should have launched a brand months before they had a product ready to hit the market. […]

Read More
Man looking through a Viewfinder child's toy.

7 Ways to Get More Exposure on Social Media Daily

“I don’t know how to get people to see my [fill in the product] on social media.” Nope. Sorry. I cut off anyone who starts a lament to social media with this phrase. Especially authors. There are dozens of ways daily to gain exposure on social media. Not just from fellow writers (although don’t discount them […]

Read More
Woman blowing dust from her hands.

Should You Update Your Blog Content?

Let’s face it, today content is money. A blog is a content engines for most writers. They’re integral parts of our branding and marketing. (And if they aren’t, you’re doing this wrong.) But so many field experts simply puke their content onto the digital page, promote the crap out of it, and then never look […]

Read More
Rubber ducks laid out in a row on a street or sidewalk.

What Consistency in Social Media Marketing Really Means

Consistency. It’s the $65,000 word when it comes to social media marketing. Readers/fans anticipate that once they start hearing from you, they will keep hearing from you. It’s your job to continue to deliver. At a recent book marketing lunch, several authors bemoaned the necessity for social media marketing. They had tried it; it didn’t […]

Read More
Man comically squishing his face together like he is frustrated or stressed.

What To Do One Month Before Your Book Release

One month to go. You are almost there with a comprehensive pre-release strategy that will have your book come out of the proverbial gates a-swingin’ with the best book marketing strategy! To date we have broken down what to do each month leading up to your book’s launch date, including media kits and contact procedures, […]

Read More
Photo: Heaps of analog clocks piled on top of each other.

What To Do 2 Months Before Your Book Release

The countdown to publication is getting close! Are you able to breathe? Hopefully, with the homework we’ve laid out in Months 6, 5, 4, 3 of the Pre-Release Plan, the only nervousness you feel is the excitement of your new book almost ready for a booming and successful start! This month’s book marketing homework is […]

Read More

Author’s Book Marketing Guide: Month 3 Pre-Release

Let’s get ready to rumble! Okay, we’ve covered what to do in months 6, 5, and 4 prior to book release. We’re halfway toward your release day. In this post you should start to see all the hard work you’ve put in so far pay off. This month, we’ll focus on:  Website content creation Blogging […]

Read More
Translate »