Book creation is as easy at 1, 2, 3.
We talked about foundation of your Amazon Kindle Direct Publishing (KDP) adventure in my previous post Step-By-Step Self Publishing on Kindle: Getting Started. This week, we’re talking about individual projects and the steps needed to getting a finalized product on the digital market. You’ll go through this process with each ebook you intend to upload, so we might as well get started.
Your Book. Ok, so the basics who who you are and how to pay you are out of the way. It’s time to start in on your actual book. Each New Item uploaded will require data input for the Product Description. Here are the basics:
- ISBN: If you’ve purchased an ISBN, you can enter it here. However KDP will automatically generate an ISBN for your work if you have not taken that extra step. Personally, I let KDP generate my ISBNs. A friend of mine bought a lump of ISBNs for her work a few years ago. She uses them to organize her different series with similar ISBN numbers in both ebook and print. Just a small detail that helps keep her organized during inventory and accounting.
- Title: Enter the whole title of your book. You can and should utilize the subtitle category of this process if you can. We can go over that in more detail later however. If there is a volume number to your book, also put it in the Title Category. Anything and everything that is useful to a successful search option should be considered for the Title Category.
- Description: Oh boy. Descriptions are hard. We’ve just written a book and blurbs are hard. I mean, if we could have wrapped up the whole story neatly in 300-500 words, we would have just written it that way, right? Here are a few things to remember when writing your description:
- Professionally written. Don’t let an unprofessional description undo all the professional work you put into the book itself.
- 70,000 foot view. Only include the highlights and most important details of the book.
- Don’t over-exaggerate. Building up the reader’s hopes and not delivering on the expectations will get you nothing but negative reviews, which can hurt your sales.
- Concise writing. This sort of goes back to the “professionally written” part previously stated. But I can’t stress enough the fact that the blurb is a teaser for your book. It has to be short and sweet to hook the reader’s information without giving away the plot. Also KDP limits you on the number of characters you can use in your Description.
- Generalized comparisons. Many authors make the mistake of comparing their books directly to famous books currently on the market. I’m not saying you shouldn’t compare, but avoid things like “This book is the next Harry Potter,” unless specifically taken from a review. You can say something closer to Readers who lived and loved the magic of the Harry Potter series will enjoy XYZ Title.
- Publisher: Author name or imprint name. And, again, I stress the importance of making sure
you don’t steal another imprint’s name. Google is easy, it’s fast, it’s free. Trust me, a lot of writers have been super clever before your clever need.
- Language: Fairly easy. Select your native language. If you have had the book professionally (and I emphasize professionally) translated then you will need to create a separate New Item for each translation. If you publish in one language but want to point out the work is published in multiple languages, do that in the Description Category.
- Publication Date: If this is the first edition of this book’s publication, enter the release date. If the item has appeared in another format somewhere, enter the first date it was published.
- Categories: These help sort your books for readers searching Kindle. Remember, you are allowed a maximum of 5 categories. Take the time to read through the whole list; you might find a category you hadn’t considered. For example, in my paranormal mystery novel A Touch of Darkness once I started looking, I found there is a category specifically for ‘African-American Female Heroines.’ For my Abigail St. Michael Novels that category is perfect. Amazon searchbots are also incredibly clever to use the keywords within those Categories to optimize search results.
- Author: Seems a duh moment to most authors, but you also have the chance in this area to add Co-Authors, editors, illustrators, narrators, photographers, fore words, introductions, prefaces, and translators. Doing so can link you with those individuals’ accounts (if they have them) and help you leverage their established networks. Plus, it’s just plain right to properly attribute anyone who helped work on your book that wants to be attributed (always ask first). And it’s just another way to get those clever searchbots in on suggesting your work to readers when they’re looking.
- Keywords: Categories along are not enough to deliver your book into the search results of readers with their fingers at the keys. You need keywords. Typically 5-7 descriptive and relevant keywords is the preferred target range. Is it a rule? No. Sometimes it’s okay to have a few more to make sure your book’s topic/s gets covered properly. For example, for my paranormal mystery A Touch of Madness I used the following keywords: psychics, serial killers, magic, fantasy, dark humor, interracial romance, romance, and science fiction.
- Product Image: There is nothing more frustrating than a pixelated or blurry Product Image when shopping on Amazon. It’s no exception with KDP. Images uploaded must be either JPEG (.jpg) or TIFF (.tif/.tiff) and 72 dpi to meet Amazon’s minimum threshold for thumbnail Product Images. When you purchase your cover art, ensure the artist/designer provides you with multiple DPI quality images to use on the print book, promotional material, and online.
- Edition Number: When dealing with books that have been revised multiple times, it is important to include an Edition Number in each new upload. It does a number of things like tell the readers there is updated information or corrections in the book, as well as tell those clever Amazon searchbots to push out an updated version of your book to readers who have already purchased it. Some authors will go so far as to list each edition and when it was published.
- Series Title: Readers like a series; authors love a series. When completing work in the same series, make sure to include your series title. For example, my paranormal mysteries A Touch of Darkness and A Touch of Madness are both part of the An Abigail St. Michael Novels series.
- Series Volume: Mostly this works for magazines, journals, or any title issued in a series. However there are instances where an author has chosen to put out a work in serialized form. Notable was Stephen King’s The Green Mile.
- DRM: Stands for Digital Rights Management, and there are only two options 1) Enable DRM, or 2) Do not enable DRM. Personally, I always enable DRM. It’s an extra step to go through but it ensures that I have the opportunity to shift my uploaded document to match KDP’s format specs perfectly. It also gives me a preview of the document as it will be seen on ebook readers. This preview step can help save you from weird formatting and possible negative reviews from it. A lesson I learned from the first edition of my paranormal mystery A Touch of Darkness.
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