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book marketing

Woman with blue eyes looking over the top of a book.

Tips for a Successful Book Signing or Convention

Why book signings and conventions are vital. Nothing is better than face-to-face advertising. Signings are the “executive seminars” of the book world, putting your book in front of the CEO of corporate buying – the avid reader. Conventions are the “trade shows” of the publishing world, getting your book in front of marketing coordinators – […]

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Are You Hurting Your Book Sales? Probably.

What is a brand? Many authors and entrepreneurs think a product is the same as a brand. Each businessperson starts pushing out products as soon as they have one available. But they’ve already committed a heinous crime in marketing: they should have launched a brand months before they had a product ready to hit the market. […]

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7 Ways to Get More Exposure on Social Media Daily

“I don’t know how to get people to see my [fill in the product] on social media.” Nope. Sorry. I cut off anyone who starts a lament to social media with this phrase. Especially authors. There are dozens of ways daily to gain exposure on social media. Not just from fellow writers (although don’t discount them […]

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Should You Update Your Blog Content?

Let’s face it, today content is money. A blog is a content engines for most writers. They’re integral parts of our branding and marketing. (And if they aren’t, you’re doing this wrong.) But so many field experts simply puke their content onto the digital page, promote the crap out of it, and then never look […]

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IMAGE: Woman in business suit holding a laptop. Chalk drawn arrows are splayed out behind the woman away from her body.

What Consistency in Social Media Marketing Really Means

Consistency. It’s the $65,000 word when it comes to social media marketing. Readers/fans anticipate that once they start hearing from you, they will keep hearing from you. It’s your job to continue to deliver. At a recent book marketing lunch, several authors bemoaned the necessity for social media marketing. They had tried it; it didn’t […]

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Author’s Book Marketing Guide: Month 2 Pre-Release

The countdown is getting close! Are you able to breathe? Hopefully with the homework we’ve laid out in Months 6, 5, 4, 3 of the pre-release plan, the only nervousness you feel is the excitement of your new book almost ready for a booming and successful start! This month is all about “priming the pump” […]

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How to Balance Between Personality and Brand

  As writers we walk a fine tightrope over a pit of starving lions. Let’s forget about all the things we know we’re supposed to be – wordsmith, promoter, editor side-show barker – and go onto the things most people don’t think about. People want Professionalism out of authors. People also want sass out of […]

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