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Social media marketing

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Blog Marketing: CoSchedule, An Honest Review

Blog marketing done right! Content is the name of the game in today’s marketing world. No matter the product, having a blog is perhaps the easiest and fastest way of ensuring visibility in front of the consumers you want. While managing a blog is relatively easy, maintaining a consistent and variable marketing calendar is another […]

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Antique voltage meter dialed up to maximum to indicate blog growth.

Increase Blog Growth in 4 Easy Tips

The seduction of blogging. Becoming a blogger is one of the easiest things anyone can do. With a myriad of free blogging platforms available like Medium, WordPress, Wix and more, anyone with an internet connection can set up a blog in no time. Growing a blog, on the other hand, is frustrating, difficult, and often […]

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Are You Hurting Your Book Sales? Probably.

What is a brand? Many authors and entrepreneurs think a product is the same as a brand. Each businessperson starts pushing out products as soon as they have one available. But they’ve already committed a heinous crime in marketing: they should have launched a brand months before they had a product ready to hit the market. […]

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7 Ways to Get More Exposure on Social Media Daily

“I don’t know how to get people to see my [fill in the product] on social media.” Nope. Sorry. I cut off anyone who starts a lament to social media with this phrase. Especially authors. There are dozens of ways daily to gain exposure on social media. Not just from fellow writers (although don’t discount them […]

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What Consistency in Social Media Marketing Really Means

Consistency. It’s the $65,000 word when it comes to social media marketing. Readers/fans anticipate that once they start hearing from you, they will keep hearing from you. It’s your job to continue to deliver. At a recent book marketing lunch, several authors bemoaned the necessity for social media marketing. They had tried it; it didn’t […]

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