7 Ways to Get More Exposure on Social Media Daily

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“People do not buy goods and services. They buy relations, stories, and magic.” – Seth Godin

 

“I don’t know how to get people to see my [fill in the product] on social media.”

Nope. Sorry. I cut off anyone who starts a lament to social media with this phrase. Especially authors. There are dozens of ways daily to gain exposure on social media. Not just from fellow writers (although don’t discount them entirely, they read too) but from honest-Abe readers. Take Twitter.

To tweet or not to tweet

The question really is: To Twitter Chat or Not to Twitter Chat. And it is absolutely to Twitter Chat.

A quick exercise. Open another tab in your browser (don’t do this in this one or else you will lose all my beautiful pearls of wisdom and have to back click and that just sucks). Go to Google. Type in “book chats Twitter.” I don’t know about you but about six Twitter accounts revolving around ‘book chats’ or ‘book marketing’ or ‘book readers’ came up. To top it off, a link dedicated to List of Regularly Occurring Bookish Twitter Chats by Book.Blog.Bake. came up. Hint: those would be good places to start.

Seriously. Click in and follow those accounts. Scroll through their feed. See if they host or participate in a Twitter chat that seems to be somewhat stable, regularly occurring, and something you’re into.

On average, I know of and participate in at least four Twitter chats a week. I’m not always the most regular at participation since, well, life. But I make it an effort to pop in sometimes and be seen, build relationships, learn stuff.

The bottom line is there are Twitter chats being held every day of the week, multiple times a day. Hence the title of this article. There are seven ways to get more exposure on social media daily because there are seven days in a week. And that’s just Twitter. Facebook has groups for readers; even Google+ does.

If knowing there are seven days in a week isn’t enough for you, here is my list of seven ways to get more exposure on social media daily:

  1. Know your demographic. Do some research. Know who you want, and “readers” is too generic. Do better.
  2. Decide where to spend your effort. You can’t be every at once unless you decide to quit working, never write again, and just be online in your jimjams. And then nobody wants to talk to you anyway.
  3. Commit to it. Engaging on social media takes commitment. If you have issues with that, you might want to rethink a profession that requires engagement and consistency and social ability.
  4. Engage. And I’m not just talking Picard here. You have to actually want to talk to people, not just hock your product. Be real. Be authenticate. Don’t be a douche.
  5. Karma Reach-Arounds. Give props to the chat organizer, and not just during the chat. Don’t get all stalker-y or anything, but make sure to thank them for organizing/moderating the event. Chats take time and patience and dedication. Thank them for that, and while you’re at it give ’em a little reach around no and again when you aren’t getting somethin-somethin out of it.
  6. Know when to take a break. It’s the ‘you’ show. If you don’t know anything about a topic and really don’t have an interest in the topic, don’t participate in the chat that week. Doesn’t mean you can promote it a little and say “Hey, this is some good stuff over here.” But know when to take some time off.
  7. Don’t be a hog. Are there literally dozens of chats on Twitter alone seven days a week? Duh. I already said this. Point of reiteration is to mention that while you can participate in every single one of them all the time, you shouldn’t necessarily. This goes back to #6. It isn’t the ‘you’ show. Give your audience a break sometimes. Remember putting yourself out there on social media to engage readers and hopefully get them to like you well enough to care to read your book/blog/song lyrics/whatever. You won’t endear nobodies if you are the annoying song on the radio that plays on every channel non-stop (we’re looking at you Titanic Celine).

“Why, BC, what Twitter chats do you like?”

Well, I’m glad you asked. I like these following people:

  • #K8chat – Publishing-related chat for readers and authors. Every Thursday from 9-10pm Eastern. Host: @K8Tilton
  • #StoryDam – Come talk about writing stories! Held every Thursday from 8-9pm Eastern. Host: @StoryDam
  • #litchat – LitChat is for book lovers. All books. All the time. Mondays and Wednesdays from 4-5pm Eastern. Host: @LitChat
  • #indiechat – Indiechat is a Twitter chat designed for indie and self-published authors. Every Tuesday from 4-5pm Eastern. Host: @BiblioCrunch
  • #NextLitChat – If you are a new adult author, reader, or curious as to what new adult is, this is the chat for you! Held every Thursday from 9-10pm Eastern. Host: @NextLitChat

Image of a redheaded woman in a black leather jacket. She has her hands held up in the American Sign Language sign for 'I love you.'BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.

Books: A Touch of Darkness ◘ A Touch of Madness ◘ Sister Light (out of print)
Anthologies: Fracas: A Collection of Short Friction ◘ Quixotic: Not Everyday Love Stories ◘ A Chimerical World: Tales of the Seelie Court

 

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What Consistency in Social Media Marketing Really Means

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“Don’t build links, build relationships.” -Rand Fishkin

Consistency. It’s the $65,000 word when it comes to social media marketing. Readers/fans anticipate that once they start hearing from you, they will keep hearing from you. And it’s your job to continue to deliver.

At a recent book marketing lunch, several authors bemoaned the necessity for social media marketing. They had tried it; it didn’t work. They would rather invest their time in actually writing instead. Getting into the discussion further however proved why the authors had such dismal results.

Boring consistency

Yes, it’s necessary to be consistent when interacting with readers/fans on social media, but consistency doesn’t mean the same ol’ same ol’ all the time. When poked, the authors admitted they shared the same thing every day, never fail. A blog post shared every day, a promotional item after that, a picture about their lunch or a place they visited followed that…rinse and repeat and repeat and repeat.

I got bored just listening to their social media marketing. Consistency isn’t about the same schedule held daily. It isn’t about the exact same post shared regularly. It’s about interaction. A good social media marketing campaign has variety. There are sometimes weeks where I don’t share a single blog post or a note about my books. There are some weeks where all I share are Star Trek memes and pictures of my animals. Sometimes I share them on the same schedule I usually do, and other times I decrease frequency. What is important is that I don’t disappear; I still have a presence. On top of that, I make sure to interact with others, participate.

Consistency in social media marketing isn’t just about what an author puts out in the world, it’s more about how well they play with others. That includes dialogue and discussion, sharing.

Patience is a virtue

The next item discovered at the book marketing lunch was how quickly authors abandoned their social media marketing. One author shared that she consistently posted to social media for 3 whole months before she called it quits. Another mentioned how he tried it for about two months and saw zero results so he quit.

A common misperception with social media marketing is that it is either quick or easy. It is neither. A good social media marketing campaign requires a minimum of 6 months of careful planning and study, adjustments and interactions to be successful. Even 6 months would be expectant. The fact is, social media marketing can take a while to bear any fruit, and then it may not be what most authors expect.

Another man’s treasure

Social media marketing isn’t about sales. That’s right, you heard me – it isn’t about sales. It isn’t even about followers or clicks. Although followers and clicks are helpful – but not in the way you might think. Followers interact with you; clicks mean you’re offering those followers valuable information. Basically, it’s about the relationship you build with others. It’s making friends. Friends aren’t sales. They can equal sales, but that’s not the real reason for it. And if it is the reason you’re doing it, well then you aren’t being very genuine anyway.

After a little more discussion, the importance of social media marketing seemed to become apparent to, at least, a few members of the group who previously wanted nothing more to do with it. With a little added guidance, many have started reconsidering their social media campaigns. A few have even started small in re-engaging with people through SM. What’s most promising is seeing the inconsistent consistency they’re posting with and starting to see some results from…I mean, who wouldn’t thought?

 

A woman with red hair styled into a sleeked back pompadour. She sits, leaning her face on her left hand near the temple. She is wearing a silver, antique choker chain with an antique locked of Celtic design. She has on a black and white Houndstooth vest. There is bright sunlight streaming in through a glass door behind her. She smiles faintly, and has green eyes.BC Brown is the author of three novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate others through humor and simple instruction.

Books: A Touch of Darkness ◘ A Touch of Madness ◘ Sister Light (out of print)
Anthologies: Fracas: A Collection of Short Friction ◘ Quixotic: Not Everyday Love Stories ◘ A Chimerical World: Tales of the Seelie Court

Coming Soon: Karaoke Jane

 

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