Spam. Nobody likes it. Not even with eggs and peanut butter cups. And Twitter can be a confusing, high-trafficked site. Like the rest of social media, Twitter’s function is to be, you guessed it, social.
Authors love (as they should) Twitter for reaching out to readers, connecting with authors and industry professionals, and building their platforms. The downfall many run into when tweeting is the absolute spammy nature of their posts.
“On sale now! NAME OF BOOK – Get Yours Today – LINK”
“‘She whispered, ‘I saw the murderer.’ Paranormal Mystery – NAME OF BOOK – LINK”
“Latest #blog – #Author BLAH BLAH’s NAME OF BOOK – LINK”
You have a problem. You are a Twitter Twit.
Harsh words. I know. But think about it. Do you like seeing your feeds filled with nothing but hard and soft selling? No. So why do it to the people who follow you?
What about Facebook?
Sometime over the years we saw FB de-evolve into people’s to-do lists. You know, they looked something like:
Grocery shopping, edits, maybe time for the park later, and then macaroni and cheese for dinner.
Although they tend to much more long winded than that example. FB became void of thought or comment. Slowly Twitter is doing the same, only it’s chocked full of ads of all shapes and sizes.
A few ads aren’t bad.
There is nothing wrong with announcing blog articles or prizes you’ve won or when your book is on sale. Just remember that for every one of those you post roughly 3 billion other people are posting one or two of their own. That begins to look like an advertisement agencies portfolio in quick fashion.
Instead why not try injecting thought or comment into Twitter again? Don’t panic. They don’t have to
be original thoughts or comments (although those are best). They can be famous quotes, followed by your reaction or thought; they could be a funny picture you found online, followed by your reaction or thought.
Do you see a pattern? The vital aspect is… followed by YOUR thought or reaction.
Don’t be a Twitter twit. Remember to vary your tweets with real thought, real reaction. Spam-bots make terrible friends.
To learn more about how to use social media the right way, see my post here.
BC Brown is the author of four novels and has participated in multiple short story anthologies. Having committed almost every ‘bad deed’ in the book of ‘How to Be An Author’, she now strives to educate other writers through humor and simple instruction.
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